#690DA3 is a deep, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #690DA3 works with other colors. Named schemes with #690DA3 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #690DA3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #690DA3 at work across the surfaces designers actually ship.
:root {
--color-base: #690DA3;
--color-base-rgb: 105 13 163;
--color-base-oklch: oklch(41.8% 0.208 305.6);
--color-50: #F9F0FE;
--color-100: #EFD8FD;
--color-200: #DEB4F9;
--color-300: #C481EE;
--color-400: #A953DF;
--color-500: #8C30C5;
--color-600: #6D2C96;
--color-700: #4F256A;
--color-800: #351C45;
--color-900: #21132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F9F0FE',
100: '#EFD8FD',
200: '#DEB4F9',
300: '#C481EE',
400: '#A953DF',
500: '#8C30C5',
600: '#6D2C96',
700: '#4F256A',
800: '#351C45',
900: '#21132A',
},
}
$base: #690DA3; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #EFD8FD; $base-200: #DEB4F9; $base-300: #C481EE; $base-400: #A953DF; $base-500: #8C30C5; $base-600: #6D2C96; $base-700: #4F256A; $base-800: #351C45; $base-900: #21132A; $base-hover: #560B84; $base-subtle: #D5ADED;
{
"color": {
"base": {
"value": "#690DA3",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#EFD8FD",
"type": "color"
},
"200": {
"value": "#DEB4F9",
"type": "color"
},
"300": {
"value": "#C481EE",
"type": "color"
},
"400": {
"value": "#A953DF",
"type": "color"
},
"500": {
"value": "#8C30C5",
"type": "color"
},
"600": {
"value": "#6D2C96",
"type": "color"
},
"700": {
"value": "#4F256A",
"type": "color"
},
"800": {
"value": "#351C45",
"type": "color"
},
"900": {
"value": "#21132A",
"type": "color"
}
}
}
}