What color is #690E27?

#690E27 is a dark, vivid rose. In RGB it is rgb(105, 14, 39), and in HSL hsl(344, 76%, 23%).

Is #690E27 accessible as text?

On white, #690E27 has a contrast ratio of 12.41:1 (passes WCAG AA for body text); on black it is 1.69:1 (fails). For text placed on #690E27, use white for the best readability.

What is the closest Tailwind color to #690E27?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #690E27?

#690E27 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0E674F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #690E27 below.

Is #690E27 good for buttons?

#690E27 works well for buttons and highlights, but use white text on #690E27 — black text only reaches 1.69:1, below the 4.5:1 needed for normal-size labels.

Is #690E27 the same as CSS maroon?

No — #690E27 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#690E27 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #690E27

Not just a swatch — here's how #690E27 works with other colors. Named schemes with #690E27 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #690E27 Secondary #B8622A Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Rosewood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #690E27 Anchor #141210 Accent #D29D4F Secondary #322526 Surface #F3EDE3

Rosewood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #690E27 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Rosewood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #690E27 Anchor #2B2A2E Secondary #6F6E74 Surface #EDE6DA Accent #3A0201

Rosewood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Rosewood.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #690E27 Secondary #745458 Support #9B9087 Ink #17140F

Rosewood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rosewood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #690E27 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 79/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 67/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 58/100

Moderate

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 54/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 70/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 54/100

Moderate

Workable accent with care around contrast.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #690E27

For UI

For branding

For interior

For fashion

People also use #690E27 with

Mardi Gras Wine Red Hunter Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.4:1. Use

Subtle surface Use #EDC2CE for cards and hover fills. Tint 80

Avoid beside #67140E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #690E27 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #690E27;
  --color-base-rgb: 105 14 39;
  --color-base-oklch: oklch(34.2% 0.123 11.9);
  --color-50: #FEF1F4;
  --color-100: #FBDAE3;
  --color-200: #F5B7C8;
  --color-300: #E987A1;
  --color-400: #D85A7C;
  --color-500: #BD375B;
  --color-600: #90324B;
  --color-700: #662939;
  --color-800: #431E28;
  --color-900: #29141A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  rosewood: {
    50: '#FEF1F4',
    100: '#FBDAE3',
    200: '#F5B7C8',
    300: '#E987A1',
    400: '#D85A7C',
    500: '#BD375B',
    600: '#90324B',
    700: '#662939',
    800: '#431E28',
    900: '#29141A',
  },
}

$base: #690E27;
$base-ink: #FFFFFF;
$base-50: #FEF1F4;
$base-100: #FBDAE3;
$base-200: #F5B7C8;
$base-300: #E987A1;
$base-400: #D85A7C;
$base-500: #BD375B;
$base-600: #90324B;
$base-700: #662939;
$base-800: #431E28;
$base-900: #29141A;
$base-hover: #530B1E;
$base-subtle: #E6A2B4;

{
    "color": {
        "base": {
            "value": "#690E27",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FBDAE3",
                "type": "color"
            },
            "200": {
                "value": "#F5B7C8",
                "type": "color"
            },
            "300": {
                "value": "#E987A1",
                "type": "color"
            },
            "400": {
                "value": "#D85A7C",
                "type": "color"
            },
            "500": {
                "value": "#BD375B",
                "type": "color"
            },
            "600": {
                "value": "#90324B",
                "type": "color"
            },
            "700": {
                "value": "#662939",
                "type": "color"
            },
            "800": {
                "value": "#431E28",
                "type": "color"
            },
            "900": {
                "value": "#29141A",
                "type": "color"
            }
        }
    }
}

Palettes built on #690E27

Color Lab

Pairs with #690E27

UI roles & guardrails

In real applications

Scales

Every model

Export