#690F8A is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #690F8A works with other colors. Named schemes with #690F8A in its natural role, and a note on why the supporting colors balance it.
Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.
Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.
How #690F8A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #690F8A at work across the surfaces designers actually ship.
:root {
--color-base: #690F8A;
--color-base-rgb: 105 15 138;
--color-base-oklch: oklch(39.8% 0.185 313.9);
--color-50: #FAF1FE;
--color-100: #F3D9FC;
--color-200: #E5B6F7;
--color-300: #D084EB;
--color-400: #B857DB;
--color-500: #9B34C1;
--color-600: #782F93;
--color-700: #562768;
--color-800: #391D44;
--color-900: #241429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eminence: {
50: '#FAF1FE',
100: '#F3D9FC',
200: '#E5B6F7',
300: '#D084EB',
400: '#B857DB',
500: '#9B34C1',
600: '#782F93',
700: '#562768',
800: '#391D44',
900: '#241429',
},
}
$base: #690F8A; $base-ink: #FFFFFF; $base-50: #FAF1FE; $base-100: #F3D9FC; $base-200: #E5B6F7; $base-300: #D084EB; $base-400: #B857DB; $base-500: #9B34C1; $base-600: #782F93; $base-700: #562768; $base-800: #391D44; $base-900: #241429; $base-hover: #540C6E; $base-subtle: #D9A9EA;
{
"color": {
"base": {
"value": "#690F8A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF1FE",
"type": "color"
},
"100": {
"value": "#F3D9FC",
"type": "color"
},
"200": {
"value": "#E5B6F7",
"type": "color"
},
"300": {
"value": "#D084EB",
"type": "color"
},
"400": {
"value": "#B857DB",
"type": "color"
},
"500": {
"value": "#9B34C1",
"type": "color"
},
"600": {
"value": "#782F93",
"type": "color"
},
"700": {
"value": "#562768",
"type": "color"
},
"800": {
"value": "#391D44",
"type": "color"
},
"900": {
"value": "#241429",
"type": "color"
}
}
}
}