#690F99 is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #690F99 works with other colors. Named schemes with #690F99 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #690F99 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #690F99 at work across the surfaces designers actually ship.
:root {
--color-base: #690F99;
--color-base-rgb: 105 15 153;
--color-base-oklch: oklch(41.0% 0.198 308.7);
--color-50: #F9F0FE;
--color-100: #F0D9FC;
--color-200: #E0B5F8;
--color-300: #C783ED;
--color-400: #AD55DD;
--color-500: #9032C3;
--color-600: #702E94;
--color-700: #512669;
--color-800: #361D44;
--color-900: #22142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F9F0FE',
100: '#F0D9FC',
200: '#E0B5F8',
300: '#C783ED',
400: '#AD55DD',
500: '#9032C3',
600: '#702E94',
700: '#512669',
800: '#361D44',
900: '#22142A',
},
}
$base: #690F99; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #F0D9FC; $base-200: #E0B5F8; $base-300: #C783ED; $base-400: #AD55DD; $base-500: #9032C3; $base-600: #702E94; $base-700: #512669; $base-800: #361D44; $base-900: #22142A; $base-hover: #540C7B; $base-subtle: #D5ACEC;
{
"color": {
"base": {
"value": "#690F99",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#F0D9FC",
"type": "color"
},
"200": {
"value": "#E0B5F8",
"type": "color"
},
"300": {
"value": "#C783ED",
"type": "color"
},
"400": {
"value": "#AD55DD",
"type": "color"
},
"500": {
"value": "#9032C3",
"type": "color"
},
"600": {
"value": "#702E94",
"type": "color"
},
"700": {
"value": "#512669",
"type": "color"
},
"800": {
"value": "#361D44",
"type": "color"
},
"900": {
"value": "#22142A",
"type": "color"
}
}
}
}