What color is #691774?

#691774 is a dark purple. In RGB it is rgb(105, 23, 116), and in HSL hsl(293, 67%, 27%).

Is #691774 accessible as text?

On white, #691774 has a contrast ratio of 10.63:1 (passes WCAG AA for body text); on black it is 1.98:1 (fails). For text placed on #691774, use white for the best readability.

What is the closest Tailwind color to #691774?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #691774?

#691774 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #217317. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #691774 below.

Is #691774 good for buttons?

#691774 works well for buttons and highlights, but use white text on #691774 — black text only reaches 1.98:1, below the 4.5:1 needed for normal-size labels.

Is #691774 the same as CSS purple?

No — #691774 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#691774 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #691774

Not just a swatch — here's how #691774 works with other colors. Named schemes with #691774 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #691774 Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #691774 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #691774 Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #691774 Secondary #7B607E Support #9C9087 Ink #18140F

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #691774 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #8A4494

Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.

Build a working theme in the generator →

Color Lab

How #691774 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 43/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #691774

For UI

For branding

For interior

For fashion

People also use #691774 with

Indigo Tyrian Purple Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.6:1. Use

Subtle surface Use #E8C8EC for cards and hover fills. Tint 80

Avoid beside #73175F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #691774 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #691774;
  --color-base-rgb: 105 23 116;
  --color-base-oklch: oklch(38.6% 0.159 322.6);
  --color-50: #FCF2FD;
  --color-100: #F6DCF9;
  --color-200: #EBBBF1;
  --color-300: #D98CE3;
  --color-400: #C462D0;
  --color-500: #A83FB5;
  --color-600: #81378B;
  --color-700: #5C2C62;
  --color-800: #3D2041;
  --color-900: #261628;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eminence: {
    50: '#FCF2FD',
    100: '#F6DCF9',
    200: '#EBBBF1',
    300: '#D98CE3',
    400: '#C462D0',
    500: '#A83FB5',
    600: '#81378B',
    700: '#5C2C62',
    800: '#3D2041',
    900: '#261628',
  },
}

$base: #691774;
$base-ink: #FFFFFF;
$base-50: #FCF2FD;
$base-100: #F6DCF9;
$base-200: #EBBBF1;
$base-300: #D98CE3;
$base-400: #C462D0;
$base-500: #A83FB5;
$base-600: #81378B;
$base-700: #5C2C62;
$base-800: #3D2041;
$base-900: #261628;
$base-hover: #53125C;
$base-subtle: #DDABE4;

{
    "color": {
        "base": {
            "value": "#691774",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2FD",
                "type": "color"
            },
            "100": {
                "value": "#F6DCF9",
                "type": "color"
            },
            "200": {
                "value": "#EBBBF1",
                "type": "color"
            },
            "300": {
                "value": "#D98CE3",
                "type": "color"
            },
            "400": {
                "value": "#C462D0",
                "type": "color"
            },
            "500": {
                "value": "#A83FB5",
                "type": "color"
            },
            "600": {
                "value": "#81378B",
                "type": "color"
            },
            "700": {
                "value": "#5C2C62",
                "type": "color"
            },
            "800": {
                "value": "#3D2041",
                "type": "color"
            },
            "900": {
                "value": "#261628",
                "type": "color"
            }
        }
    }
}

Palettes built on #691774

Color Lab

Pairs with #691774

UI roles & guardrails

In real applications

Scales

Every model

Export