Nearest named color: Wine Red
#69233D
#69233D
Nearest named
Wine Red
Family
Pink
Lightness
37.0%
Chroma
0.103
Hue angle
0.5°
Temperature
Warm
Contrast on white
11.00:1 · AAA
Contrast on black
1.69:1 · Fail
Web-safe
#663333
CSS oklch()
37% 0.10 0

#69233D is a deep, warm red. On the Color Lab it reads with a faded, vintage edge, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #69233D

Not just a swatch — here's how #69233D works with other colors. Named schemes with #69233D in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Wine Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Wine Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Wine Red.

Berry & Cream Lead · 5 colors

Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

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Color Lab

How #69233D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 32/100
Low
Middle-weight — neither delicate nor heavy.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 33/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 63/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 68/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 40/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 61/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 30/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 89/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #69233D

For UI
For branding
For interior
For fashion
People also use #69233D with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.0:1. Use
Subtle surface Use #E7CCD6 for cards and hover fills. Tint 80
Avoid beside #672225 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #69233D at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #69233D;
  --color-base-rgb: 105 35 61;
  --color-base-oklch: oklch(37.0% 0.103 0.5);
  --color-50: #FCF3F6;
  --color-100: #F5E0E8;
  --color-200: #EBC2D1;
  --color-300: #D897AF;
  --color-400: #C2708E;
  --color-500: #A64E6F;
  --color-600: #804259;
  --color-700: #5C3342;
  --color-800: #3C242D;
  --color-900: #25181D;
  --color-on-base: #FFFFFF;
}