What color is #69251B?

#69251B is a dark reddish brown. In RGB it is rgb(105, 37, 27), and in HSL hsl(8, 59%, 26%).

Is #69251B accessible as text?

On white, #69251B has a contrast ratio of 11.16:1 (passes WCAG AA for body text); on black it is 1.88:1 (fails). For text placed on #69251B, use white for the best readability.

What is the closest Tailwind color to #69251B?

The nearest Tailwind CSS token is orange-900 (#7E2A0C).

What colors go well with #69251B?

#69251B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1B5F69. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #69251B below.

Is #69251B good for buttons?

#69251B works well for buttons and highlights, but use white text on #69251B — black text only reaches 1.88:1, below the 4.5:1 needed for normal-size labels.

Is #69251B the same as CSS maroon?

No — #69251B is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#69251B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #69251B

Not just a swatch — here's how #69251B works with other colors. Named schemes with #69251B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #69251B Secondary #B76325 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #69251B Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #69251B Anchor #141210 Accent #D09E4D Secondary #322523 Surface #F2EDE3

Wine Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #69251B Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #391300

Wine Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Wine Red.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #69251B Secondary #775D58 Support #9B9186 Ink #17140F

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #69251B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 78/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 100/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 67/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 58/100

Moderate

Workable accent with care around contrast.

Surface fit 31/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #69251B

For UI

For branding

For interior

For fashion

People also use #69251B with

Cranberry Coffee Dark Slate Gray Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.2:1. Use

Subtle surface Use #E9CEC9 for cards and hover fills. Tint 80

Avoid beside #69401B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #69251B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #69251B;
  --color-base-rgb: 105 37 27;
  --color-base-oklch: oklch(36.5% 0.100 30.8);
  --color-50: #FCF4F2;
  --color-100: #F7E1DE;
  --color-200: #EEC5BE;
  --color-300: #DE9C92;
  --color-400: #CA7568;
  --color-500: #AE5446;
  --color-600: #86463C;
  --color-700: #5F3630;
  --color-800: #3F2622;
  --color-900: #271917;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  wine-red: {
    50: '#FCF4F2',
    100: '#F7E1DE',
    200: '#EEC5BE',
    300: '#DE9C92',
    400: '#CA7568',
    500: '#AE5446',
    600: '#86463C',
    700: '#5F3630',
    800: '#3F2622',
    900: '#271917',
  },
}

$base: #69251B;
$base-ink: #FFFFFF;
$base-50: #FCF4F2;
$base-100: #F7E1DE;
$base-200: #EEC5BE;
$base-300: #DE9C92;
$base-400: #CA7568;
$base-500: #AE5446;
$base-600: #86463C;
$base-700: #5F3630;
$base-800: #3F2622;
$base-900: #271917;
$base-hover: #541E16;
$base-subtle: #E0B4AD;

{
    "color": {
        "base": {
            "value": "#69251B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF4F2",
                "type": "color"
            },
            "100": {
                "value": "#F7E1DE",
                "type": "color"
            },
            "200": {
                "value": "#EEC5BE",
                "type": "color"
            },
            "300": {
                "value": "#DE9C92",
                "type": "color"
            },
            "400": {
                "value": "#CA7568",
                "type": "color"
            },
            "500": {
                "value": "#AE5446",
                "type": "color"
            },
            "600": {
                "value": "#86463C",
                "type": "color"
            },
            "700": {
                "value": "#5F3630",
                "type": "color"
            },
            "800": {
                "value": "#3F2622",
                "type": "color"
            },
            "900": {
                "value": "#271917",
                "type": "color"
            }
        }
    }
}

Palettes built on #69251B

Color Lab

Pairs with #69251B

UI roles & guardrails

In real applications

Scales

Every model

Export