What color is #69262C?

#69262C is a dark red. In RGB it is rgb(105, 38, 44), and in HSL hsl(355, 47%, 28%).

Is #69262C accessible as text?

On white, #69262C has a contrast ratio of 10.97:1 (passes WCAG AA for body text); on black it is 1.91:1 (fails). For text placed on #69262C, use white for the best readability.

What is the closest Tailwind color to #69262C?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #69262C?

#69262C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #266963. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #69262C below.

Is #69262C good for buttons?

#69262C works well for buttons and highlights, but use white text on #69262C — black text only reaches 1.91:1, below the 4.5:1 needed for normal-size labels.

Is #69262C the same as CSS maroon?

No — #69262C is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#69262C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #69262C

Not just a swatch — here's how #69262C works with other colors. Named schemes with #69262C in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #69262C Secondary #B86228 Accent #797742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #69262C Secondary #7C4828 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #69262C Anchor #141210 Accent #D29D4E Secondary #322525 Surface #F3EDE3

Wine Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #69262C Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #3B1308

Wine Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Wine Red.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #69262C Secondary #785E5F Support #9B9087 Ink #17140F

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #69262C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 71/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 68/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 68/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 59/100

Moderate

Workable accent with care around contrast.

Surface fit 32/100

Low

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #69262C

For UI

For branding

For interior

For fashion

People also use #69262C with

Byzantium Sepia Pine Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.0:1. Use

Subtle surface Use #E7CED0 for cards and hover fills. Tint 80

Avoid beside #693726 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #69262C at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #69262C;
  --color-base-rgb: 105 38 44;
  --color-base-oklch: oklch(36.9% 0.096 17.8);
  --color-50: #FBF3F4;
  --color-100: #F5E0E2;
  --color-200: #E9C3C6;
  --color-300: #D6999E;
  --color-400: #C07279;
  --color-500: #A45158;
  --color-600: #7E4449;
  --color-700: #5A3438;
  --color-800: #3C2527;
  --color-900: #251819;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  wine-red: {
    50: '#FBF3F4',
    100: '#F5E0E2',
    200: '#E9C3C6',
    300: '#D6999E',
    400: '#C07279',
    500: '#A45158',
    600: '#7E4449',
    700: '#5A3438',
    800: '#3C2527',
    900: '#251819',
  },
}

$base: #69262C;
$base-ink: #FFFFFF;
$base-50: #FBF3F4;
$base-100: #F5E0E2;
$base-200: #E9C3C6;
$base-300: #D6999E;
$base-400: #C07279;
$base-500: #A45158;
$base-600: #7E4449;
$base-700: #5A3438;
$base-800: #3C2527;
$base-900: #251819;
$base-hover: #541E23;
$base-subtle: #DCB4B8;

{
    "color": {
        "base": {
            "value": "#69262C",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF3F4",
                "type": "color"
            },
            "100": {
                "value": "#F5E0E2",
                "type": "color"
            },
            "200": {
                "value": "#E9C3C6",
                "type": "color"
            },
            "300": {
                "value": "#D6999E",
                "type": "color"
            },
            "400": {
                "value": "#C07279",
                "type": "color"
            },
            "500": {
                "value": "#A45158",
                "type": "color"
            },
            "600": {
                "value": "#7E4449",
                "type": "color"
            },
            "700": {
                "value": "#5A3438",
                "type": "color"
            },
            "800": {
                "value": "#3C2527",
                "type": "color"
            },
            "900": {
                "value": "#251819",
                "type": "color"
            }
        }
    }
}

Palettes built on #69262C

Color Lab

Pairs with #69262C

UI roles & guardrails

In real applications

Scales

Every model

Export