#693176 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #693176 works with other colors. Named schemes with #693176 in its natural role, and a note on why the supporting colors balance it.
Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.
Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.
How #693176 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #693176 at work across the surfaces designers actually ship.
:root {
--color-base: #693176;
--color-base-rgb: 105 49 118;
--color-base-oklch: oklch(41.8% 0.125 319.8);
--color-50: #FAF4FB;
--color-100: #F0E2F3;
--color-200: #E1C6E7;
--color-300: #C89DD2;
--color-400: #AE77BB;
--color-500: #91569E;
--color-600: #71477A;
--color-700: #523758;
--color-800: #37273A;
--color-900: #221924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eminence: {
50: '#FAF4FB',
100: '#F0E2F3',
200: '#E1C6E7',
300: '#C89DD2',
400: '#AE77BB',
500: '#91569E',
600: '#71477A',
700: '#523758',
800: '#37273A',
900: '#221924',
},
}
$base: #693176; $base-ink: #FFFFFF; $base-50: #FAF4FB; $base-100: #F0E2F3; $base-200: #E1C6E7; $base-300: #C89DD2; $base-400: #AE77BB; $base-500: #91569E; $base-600: #71477A; $base-700: #523758; $base-800: #37273A; $base-900: #221924; $base-hover: #55285F; $base-subtle: #D6BCDC;
{
"color": {
"base": {
"value": "#693176",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4FB",
"type": "color"
},
"100": {
"value": "#F0E2F3",
"type": "color"
},
"200": {
"value": "#E1C6E7",
"type": "color"
},
"300": {
"value": "#C89DD2",
"type": "color"
},
"400": {
"value": "#AE77BB",
"type": "color"
},
"500": {
"value": "#91569E",
"type": "color"
},
"600": {
"value": "#71477A",
"type": "color"
},
"700": {
"value": "#523758",
"type": "color"
},
"800": {
"value": "#37273A",
"type": "color"
},
"900": {
"value": "#221924",
"type": "color"
}
}
}
}