What color is #693239?

#693239 is a dark red. In RGB it is rgb(105, 50, 57), and in HSL hsl(352, 35%, 30%).

Is #693239 accessible as text?

On white, #693239 has a contrast ratio of 9.92:1 (passes WCAG AA for body text); on black it is 2.12:1 (fails). For text placed on #693239, use white for the best readability.

What is the closest Tailwind color to #693239?

The nearest Tailwind CSS token is orange-900 (#7E2A0C).

What colors go well with #693239?

#693239 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #326760. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #693239 below.

Is #693239 good for buttons?

#693239 works well for buttons and highlights, but use white text on #693239 — black text only reaches 2.12:1, below the 4.5:1 needed for normal-size labels.

Is #693239 the same as CSS maroon?

No — #693239 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#693239 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #693239

Not just a swatch — here's how #693239 works with other colors. Named schemes with #693239 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #693239 Secondary #B86229 Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #693239 Anchor #3A2A21 Surface #F1E2D1 Accent #989664 Secondary #3C3833

Wine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #693239 Secondary #7C4829 Surface #EAD9C1 Accent #444F3A Anchor #5A222F

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #693239 Surface #E4CDA8 Secondary #B27859 Accent #99966C Anchor #3F2C21

Wine Red holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #693239 Secondary #7C6668 Support #9B9087 Ink #17140F

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #693239 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 69/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 36/100

Low

Middle-weight — neither delicate nor heavy.

Depth 60/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 54/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 69/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 21/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 36/100

Low

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #693239

For UI

For branding

For interior

For fashion

People also use #693239 with

Plum Coffee Feldgrau Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.9:1. Use

Subtle surface Use #E4D2D5 for cards and hover fills. Tint 80

Avoid beside #673C32 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #693239 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #693239;
  --color-base-rgb: 105 50 57;
  --color-base-oklch: oklch(39.2% 0.079 13.4);
  --color-50: #FAF4F5;
  --color-100: #F2E3E5;
  --color-200: #E4C8CC;
  --color-300: #CEA1A7;
  --color-400: #B67C84;
  --color-500: #995C64;
  --color-600: #774B51;
  --color-700: #56393D;
  --color-800: #39282A;
  --color-900: #231A1B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  wine-red: {
    50: '#FAF4F5',
    100: '#F2E3E5',
    200: '#E4C8CC',
    300: '#CEA1A7',
    400: '#B67C84',
    500: '#995C64',
    600: '#774B51',
    700: '#56393D',
    800: '#39282A',
    900: '#231A1B',
  },
}

$base: #693239;
$base-ink: #FFFFFF;
$base-50: #FAF4F5;
$base-100: #F2E3E5;
$base-200: #E4C8CC;
$base-300: #CEA1A7;
$base-400: #B67C84;
$base-500: #995C64;
$base-600: #774B51;
$base-700: #56393D;
$base-800: #39282A;
$base-900: #231A1B;
$base-hover: #53282D;
$base-subtle: #D8BBBF;

{
    "color": {
        "base": {
            "value": "#693239",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF4F5",
                "type": "color"
            },
            "100": {
                "value": "#F2E3E5",
                "type": "color"
            },
            "200": {
                "value": "#E4C8CC",
                "type": "color"
            },
            "300": {
                "value": "#CEA1A7",
                "type": "color"
            },
            "400": {
                "value": "#B67C84",
                "type": "color"
            },
            "500": {
                "value": "#995C64",
                "type": "color"
            },
            "600": {
                "value": "#774B51",
                "type": "color"
            },
            "700": {
                "value": "#56393D",
                "type": "color"
            },
            "800": {
                "value": "#39282A",
                "type": "color"
            },
            "900": {
                "value": "#231A1B",
                "type": "color"
            }
        }
    }
}

Palettes built on #693239

Color Lab

Pairs with #693239

UI roles & guardrails

In real applications

Scales

Every model

Export