#693248 is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #693248 works with other colors. Named schemes with #693248 in its natural role, and a note on why the supporting colors balance it.
Wine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Wine Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.
How #693248 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #693248 at work across the surfaces designers actually ship.
:root {
--color-base: #693248;
--color-base-rgb: 105 50 72;
--color-base-oklch: oklch(39.7% 0.083 356.3);
--color-50: #FAF4F7;
--color-100: #F2E3E9;
--color-200: #E4C8D3;
--color-300: #CEA1B3;
--color-400: #B67C93;
--color-500: #995C74;
--color-600: #774B5D;
--color-700: #563945;
--color-800: #39282F;
--color-900: #231A1E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
wine-red: {
50: '#FAF4F7',
100: '#F2E3E9',
200: '#E4C8D3',
300: '#CEA1B3',
400: '#B67C93',
500: '#995C74',
600: '#774B5D',
700: '#563945',
800: '#39282F',
900: '#231A1E',
},
}
$base: #693248; $base-ink: #FFFFFF; $base-50: #FAF4F7; $base-100: #F2E3E9; $base-200: #E4C8D3; $base-300: #CEA1B3; $base-400: #B67C93; $base-500: #995C74; $base-600: #774B5D; $base-700: #563945; $base-800: #39282F; $base-900: #231A1E; $base-hover: #532839; $base-subtle: #D8BBC7;
{
"color": {
"base": {
"value": "#693248",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4F7",
"type": "color"
},
"100": {
"value": "#F2E3E9",
"type": "color"
},
"200": {
"value": "#E4C8D3",
"type": "color"
},
"300": {
"value": "#CEA1B3",
"type": "color"
},
"400": {
"value": "#B67C93",
"type": "color"
},
"500": {
"value": "#995C74",
"type": "color"
},
"600": {
"value": "#774B5D",
"type": "color"
},
"700": {
"value": "#563945",
"type": "color"
},
"800": {
"value": "#39282F",
"type": "color"
},
"900": {
"value": "#231A1E",
"type": "color"
}
}
}
}