#69367B is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #69367B works with other colors. Named schemes with #69367B in its natural role, and a note on why the supporting colors balance it.
Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.
Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.
How #69367B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #69367B at work across the surfaces designers actually ship.
:root {
--color-base: #69367B;
--color-base-rgb: 105 54 123;
--color-base-oklch: oklch(42.8% 0.122 316.5);
--color-50: #F9F4FB;
--color-100: #EFE2F3;
--color-200: #DEC6E6;
--color-300: #C39ED1;
--color-400: #A879B9;
--color-500: #8A589D;
--color-600: #6C4979;
--color-700: #4F3857;
--color-800: #35273A;
--color-900: #211924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eminence: {
50: '#F9F4FB',
100: '#EFE2F3',
200: '#DEC6E6',
300: '#C39ED1',
400: '#A879B9',
500: '#8A589D',
600: '#6C4979',
700: '#4F3857',
800: '#35273A',
900: '#211924',
},
}
$base: #69367B; $base-ink: #FFFFFF; $base-50: #F9F4FB; $base-100: #EFE2F3; $base-200: #DEC6E6; $base-300: #C39ED1; $base-400: #A879B9; $base-500: #8A589D; $base-600: #6C4979; $base-700: #4F3857; $base-800: #35273A; $base-900: #211924; $base-hover: #542C63; $base-subtle: #D4BFDC;
{
"color": {
"base": {
"value": "#69367B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F4FB",
"type": "color"
},
"100": {
"value": "#EFE2F3",
"type": "color"
},
"200": {
"value": "#DEC6E6",
"type": "color"
},
"300": {
"value": "#C39ED1",
"type": "color"
},
"400": {
"value": "#A879B9",
"type": "color"
},
"500": {
"value": "#8A589D",
"type": "color"
},
"600": {
"value": "#6C4979",
"type": "color"
},
"700": {
"value": "#4F3857",
"type": "color"
},
"800": {
"value": "#35273A",
"type": "color"
},
"900": {
"value": "#211924",
"type": "color"
}
}
}
}