#69387A is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #69387A works with other colors. Named schemes with #69387A in its natural role, and a note on why the supporting colors balance it.
Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.
Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.
How #69387A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #69387A at work across the surfaces designers actually ship.
:root {
--color-base: #69387A;
--color-base-rgb: 105 56 122;
--color-base-oklch: oklch(43.1% 0.117 316.8);
--color-50: #F9F4FA;
--color-100: #EFE3F3;
--color-200: #DEC7E5;
--color-300: #C4A0CF;
--color-400: #A87AB8;
--color-500: #8B5A9B;
--color-600: #6C4A78;
--color-700: #4F3856;
--color-800: #352839;
--color-900: #211A24;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eminence: {
50: '#F9F4FA',
100: '#EFE3F3',
200: '#DEC7E5',
300: '#C4A0CF',
400: '#A87AB8',
500: '#8B5A9B',
600: '#6C4A78',
700: '#4F3856',
800: '#352839',
900: '#211A24',
},
}
$base: #69387A; $base-ink: #FFFFFF; $base-50: #F9F4FA; $base-100: #EFE3F3; $base-200: #DEC7E5; $base-300: #C4A0CF; $base-400: #A87AB8; $base-500: #8B5A9B; $base-600: #6C4A78; $base-700: #4F3856; $base-800: #352839; $base-900: #211A24; $base-hover: #552D62; $base-subtle: #D4BFDB;
{
"color": {
"base": {
"value": "#69387A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F4FA",
"type": "color"
},
"100": {
"value": "#EFE3F3",
"type": "color"
},
"200": {
"value": "#DEC7E5",
"type": "color"
},
"300": {
"value": "#C4A0CF",
"type": "color"
},
"400": {
"value": "#A87AB8",
"type": "color"
},
"500": {
"value": "#8B5A9B",
"type": "color"
},
"600": {
"value": "#6C4A78",
"type": "color"
},
"700": {
"value": "#4F3856",
"type": "color"
},
"800": {
"value": "#352839",
"type": "color"
},
"900": {
"value": "#211A24",
"type": "color"
}
}
}
}