What color is #69404D?

#69404D is a dark, muted rose. In RGB it is rgb(105, 64, 77), and in HSL hsl(341, 24%, 33%).

Is #69404D accessible as text?

On white, #69404D has a contrast ratio of 8.60:1 (passes WCAG AA for body text); on black it is 2.44:1 (fails). For text placed on #69404D, use white for the best readability.

What is the closest Tailwind color to #69404D?

The nearest Tailwind CSS token is mauve-600 (#594C5B).

What colors go well with #69404D?

#69404D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #40685C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #69404D below.

Is #69404D good for buttons?

#69404D works well for buttons and highlights, but use white text on #69404D — black text only reaches 2.44:1, below the 4.5:1 needed for normal-size labels.

Is #69404D the same as CSS darkslategray?

No — #69404D is not the CSS named color darkslategray, but darkslategray (#2F4F4F) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#69404D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #69404D

Not just a swatch — here's how #69404D works with other colors. Named schemes with #69404D in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #69404D Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Eggplant anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #69404D Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2231

Eggplant plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #69404D Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Eggplant sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #69404D Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Eggplant sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #69404D Secondary #817175 Support #9B9087 Ink #17140F

Eggplant is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eggplant carrying the quiet middle.

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Color Lab

How #69404D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 41/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 22/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 63/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 60/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 23/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 63/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 39/100

Low

Usable as a tinted surface in measured doses.

Print safety 94/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #69404D

For UI

For branding

For interior

For fashion

People also use #69404D with

Plum Liver Feldgrau Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.6:1. Use

Subtle surface Use #E3D7DB for cards and hover fills. Tint 80

Avoid beside #684140 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #69404D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #69404D;
  --color-base-rgb: 105 64 77;
  --color-base-oklch: oklch(42.4% 0.060 359.5);
  --color-50: #F9F5F7;
  --color-100: #F0E5E9;
  --color-200: #E0CCD3;
  --color-300: #C7A8B2;
  --color-400: #AD8592;
  --color-500: #906573;
  --color-600: #70525B;
  --color-700: #513E44;
  --color-800: #362B2E;
  --color-900: #221B1D;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eggplant: {
    50: '#F9F5F7',
    100: '#F0E5E9',
    200: '#E0CCD3',
    300: '#C7A8B2',
    400: '#AD8592',
    500: '#906573',
    600: '#70525B',
    700: '#513E44',
    800: '#362B2E',
    900: '#221B1D',
  },
}

$base: #69404D;
$base-ink: #FFFFFF;
$base-50: #F9F5F7;
$base-100: #F0E5E9;
$base-200: #E0CCD3;
$base-300: #C7A8B2;
$base-400: #AD8592;
$base-500: #906573;
$base-600: #70525B;
$base-700: #513E44;
$base-800: #362B2E;
$base-900: #221B1D;
$base-hover: #53333D;
$base-subtle: #D5C2C8;

{
    "color": {
        "base": {
            "value": "#69404D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5F7",
                "type": "color"
            },
            "100": {
                "value": "#F0E5E9",
                "type": "color"
            },
            "200": {
                "value": "#E0CCD3",
                "type": "color"
            },
            "300": {
                "value": "#C7A8B2",
                "type": "color"
            },
            "400": {
                "value": "#AD8592",
                "type": "color"
            },
            "500": {
                "value": "#906573",
                "type": "color"
            },
            "600": {
                "value": "#70525B",
                "type": "color"
            },
            "700": {
                "value": "#513E44",
                "type": "color"
            },
            "800": {
                "value": "#362B2E",
                "type": "color"
            },
            "900": {
                "value": "#221B1D",
                "type": "color"
            }
        }
    }
}

Palettes built on #69404D

Color Lab

Pairs with #69404D

UI roles & guardrails

In real applications

Scales

Every model

Export