What color is #69428D?

#69428D is a medium violet. In RGB it is rgb(105, 66, 141), and in HSL hsl(271, 36%, 41%).

Is #69428D accessible as text?

On white, #69428D has a contrast ratio of 7.60:1 (passes WCAG AA for body text); on black it is 2.76:1 (fails). For text placed on #69428D, use white for the best readability.

What is the closest Tailwind color to #69428D?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #69428D?

#69428D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #678E43. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #69428D below.

Is #69428D good for buttons?

#69428D works well for buttons and highlights, but use white text on #69428D — black text only reaches 2.76:1, below the 4.5:1 needed for normal-size labels.

Is #69428D the same as CSS rebeccapurple?

No — #69428D is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#69428D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #69428D

Not just a swatch — here's how #69428D works with other colors. Named schemes with #69428D in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #69428D Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #69428D Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Ultra Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #69428D Secondary #7E4631 Surface #EDD8C1 Accent #355248 Anchor #592236

Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #69428D Anchor #3B2923 Surface #F2E1D1 Accent #9F9361 Secondary #3C3734

Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #69428D Secondary #867995 Support #9C9088 Ink #18140F

Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #69428D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 41/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 37/100

Low

Middle-weight — neither delicate nor heavy.

Depth 55/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 53/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 60/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 90/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 18/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #69428D

For UI

For branding

For interior

For fashion

People also use #69428D with

Tanzanite Plum Olive Drab Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.6:1. Use

Subtle surface Use #E1D9E9 for cards and hover fills. Tint 80

Avoid beside #83438E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #69428D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #69428D;
  --color-base-rgb: 105 66 141;
  --color-base-oklch: oklch(45.9% 0.123 306.1);
  --color-50: #F7F4FA;
  --color-100: #EBE3F2;
  --color-200: #D7C8E5;
  --color-300: #B8A0CF;
  --color-400: #9A7BB7;
  --color-500: #7B5B9A;
  --color-600: #624A77;
  --color-700: #483956;
  --color-800: #312839;
  --color-900: #1F1A23;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  ultra-violet: {
    50: '#F7F4FA',
    100: '#EBE3F2',
    200: '#D7C8E5',
    300: '#B8A0CF',
    400: '#9A7BB7',
    500: '#7B5B9A',
    600: '#624A77',
    700: '#483956',
    800: '#312839',
    900: '#1F1A23',
  },
}

$base: #69428D;
$base-ink: #FFFFFF;
$base-50: #F7F4FA;
$base-100: #EBE3F2;
$base-200: #D7C8E5;
$base-300: #B8A0CF;
$base-400: #9A7BB7;
$base-500: #7B5B9A;
$base-600: #624A77;
$base-700: #483956;
$base-800: #312839;
$base-900: #1F1A23;
$base-hover: #553672;
$base-subtle: #D2C6DE;

{
    "color": {
        "base": {
            "value": "#69428D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F4FA",
                "type": "color"
            },
            "100": {
                "value": "#EBE3F2",
                "type": "color"
            },
            "200": {
                "value": "#D7C8E5",
                "type": "color"
            },
            "300": {
                "value": "#B8A0CF",
                "type": "color"
            },
            "400": {
                "value": "#9A7BB7",
                "type": "color"
            },
            "500": {
                "value": "#7B5B9A",
                "type": "color"
            },
            "600": {
                "value": "#624A77",
                "type": "color"
            },
            "700": {
                "value": "#483956",
                "type": "color"
            },
            "800": {
                "value": "#312839",
                "type": "color"
            },
            "900": {
                "value": "#1F1A23",
                "type": "color"
            }
        }
    }
}