#694352 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #694352 works with other colors. Named schemes with #694352 in its natural role, and a note on why the supporting colors balance it.
Eggplant anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eggplant plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eggplant sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Eggplant sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Eggplant is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eggplant carrying the quiet middle.
How #694352 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #694352 at work across the surfaces designers actually ship.
:root {
--color-base: #694352;
--color-base-rgb: 105 67 82;
--color-base-oklch: oklch(43.1% 0.057 354.4);
--color-50: #F9F6F7;
--color-100: #EFE6EA;
--color-200: #DFCDD4;
--color-300: #C6A9B5;
--color-400: #AB8795;
--color-500: #8E6777;
--color-600: #6F535E;
--color-700: #503F46;
--color-800: #362B2F;
--color-900: #221C1E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eggplant: {
50: '#F9F6F7',
100: '#EFE6EA',
200: '#DFCDD4',
300: '#C6A9B5',
400: '#AB8795',
500: '#8E6777',
600: '#6F535E',
700: '#503F46',
800: '#362B2F',
900: '#221C1E',
},
}
$base: #694352; $base-ink: #FFFFFF; $base-50: #F9F6F7; $base-100: #EFE6EA; $base-200: #DFCDD4; $base-300: #C6A9B5; $base-400: #AB8795; $base-500: #8E6777; $base-600: #6F535E; $base-700: #503F46; $base-800: #362B2F; $base-900: #221C1E; $base-hover: #553642; $base-subtle: #D5C4CB;
{
"color": {
"base": {
"value": "#694352",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F6F7",
"type": "color"
},
"100": {
"value": "#EFE6EA",
"type": "color"
},
"200": {
"value": "#DFCDD4",
"type": "color"
},
"300": {
"value": "#C6A9B5",
"type": "color"
},
"400": {
"value": "#AB8795",
"type": "color"
},
"500": {
"value": "#8E6777",
"type": "color"
},
"600": {
"value": "#6F535E",
"type": "color"
},
"700": {
"value": "#503F46",
"type": "color"
},
"800": {
"value": "#362B2F",
"type": "color"
},
"900": {
"value": "#221C1E",
"type": "color"
}
}
}
}