#69467E is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #69467E works with other colors. Named schemes with #69467E in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
Ultra Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultra Violet.
How #69467E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #69467E at work across the surfaces designers actually ship.
:root {
--color-base: #69467E;
--color-base-rgb: 105 70 126;
--color-base-oklch: oklch(45.7% 0.097 311.8);
--color-50: #F8F5FA;
--color-100: #ECE4F1;
--color-200: #D9CAE2;
--color-300: #BDA5CA;
--color-400: #9F81B1;
--color-500: #816194;
--color-600: #664F73;
--color-700: #4B3C53;
--color-800: #322937;
--color-900: #201B23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F8F5FA',
100: '#ECE4F1',
200: '#D9CAE2',
300: '#BDA5CA',
400: '#9F81B1',
500: '#816194',
600: '#664F73',
700: '#4B3C53',
800: '#322937',
900: '#201B23',
},
}
$base: #69467E; $base-ink: #FFFFFF; $base-50: #F8F5FA; $base-100: #ECE4F1; $base-200: #D9CAE2; $base-300: #BDA5CA; $base-400: #9F81B1; $base-500: #816194; $base-600: #664F73; $base-700: #4B3C53; $base-800: #322937; $base-900: #201B23; $base-hover: #543764; $base-subtle: #D2C5DA;
{
"color": {
"base": {
"value": "#69467E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5FA",
"type": "color"
},
"100": {
"value": "#ECE4F1",
"type": "color"
},
"200": {
"value": "#D9CAE2",
"type": "color"
},
"300": {
"value": "#BDA5CA",
"type": "color"
},
"400": {
"value": "#9F81B1",
"type": "color"
},
"500": {
"value": "#816194",
"type": "color"
},
"600": {
"value": "#664F73",
"type": "color"
},
"700": {
"value": "#4B3C53",
"type": "color"
},
"800": {
"value": "#322937",
"type": "color"
},
"900": {
"value": "#201B23",
"type": "color"
}
}
}
}