Nearest named color: Liver
#694A4A
#694A4A
Nearest named
Liver
Family
Red
Lightness
44.3%
Chroma
0.042
Hue angle
18.9°
Temperature
Warm
Contrast on white
7.84:1 · AAA
Contrast on black
2.37:1 · Fail
Web-safe
#663333
CSS oklch()
44% 0.04 19

#694A4A is a muted, warm red-orange. On the Color Lab it reads with a faded, vintage edge, restrained and easy to live with. It reproduces cleanly in print.

Palettes built on #694A4A

Not just a swatch — here's how #694A4A works with other colors. Named schemes with #694A4A in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Liver anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Liver plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Liver as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Liver sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Liver is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Liver carrying the quiet middle.

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Color Lab

How #694A4A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 44/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 53/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 39/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 61/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 57/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 16/100
Very low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 59/100
Moderate
Workable accent with care around contrast.
Surface fit 43/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 95/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #694A4A

For UI
For branding
For interior
For fashion
People also use #694A4A with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.8:1. Use
Subtle surface Use #E2DADA for cards and hover fills. Tint 80
Avoid beside #68544A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #694A4A at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #694A4A;
  --color-base-rgb: 105 74 74;
  --color-base-oklch: oklch(44.3% 0.042 18.9);
  --color-50: #F9F6F6;
  --color-100: #EEE7E7;
  --color-200: #DDCFCF;
  --color-300: #C3ADAD;
  --color-400: #A78B8B;
  --color-500: #896B6B;
  --color-600: #6B5656;
  --color-700: #4E4141;
  --color-800: #352C2C;
  --color-900: #211C1C;
  --color-on-base: #FFFFFF;
}