What color is #694A4E?

#694A4E is a dark, muted red. In RGB it is rgb(105, 74, 78), and in HSL hsl(352, 17%, 35%).

Is #694A4E accessible as text?

On white, #694A4E has a contrast ratio of 7.81:1 (passes WCAG AA for body text); on black it is 2.69:1 (fails). For text placed on #694A4E, use white for the best readability.

What is the closest Tailwind color to #694A4E?

The nearest Tailwind CSS token is taupe-600 (#5B4F4B).

What colors go well with #694A4E?

#694A4E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4A6864. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #694A4E below.

Is #694A4E good for buttons?

#694A4E works well for buttons and highlights, but use white text on #694A4E — black text only reaches 2.69:1, below the 4.5:1 needed for normal-size labels.

Is #694A4E the same as CSS dimgray?

No — #694A4E is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#694A4E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #694A4E

Not just a swatch — here's how #694A4E works with other colors. Named schemes with #694A4E in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #694A4E Anchor #3B2A21 Surface #F1E2D1 Accent #989564 Secondary #3C3833

Liver anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #694A4E Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Liver plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #694A4E Surface #F4E6D6 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Liver sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #694A4E Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Liver sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #694A4E Secondary #847879 Support #9B9087 Ink #17140F

Liver is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Liver carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #694A4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 44/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 28/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 60/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 16/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 60/100

Moderate

Workable accent with care around contrast.

Surface fit 43/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 95/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #694A4E

For UI

For branding

For interior

For fashion

People also use #694A4E with

Mauve Taupe Wenge Feldgrau Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.8:1. Use

Subtle surface Use #E2DADB for cards and hover fills. Tint 80

Avoid beside #68504A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #694A4E at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #694A4E;
  --color-base-rgb: 105 74 78;
  --color-base-oklch: oklch(44.4% 0.043 10.4);
  --color-50: #F9F6F6;
  --color-100: #EEE7E8;
  --color-200: #DDCFD1;
  --color-300: #C3ADB0;
  --color-400: #A78B8F;
  --color-500: #896B6F;
  --color-600: #6B5659;
  --color-700: #4E4142;
  --color-800: #352C2D;
  --color-900: #211C1D;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  liver: {
    50: '#F9F6F6',
    100: '#EEE7E8',
    200: '#DDCFD1',
    300: '#C3ADB0',
    400: '#A78B8F',
    500: '#896B6F',
    600: '#6B5659',
    700: '#4E4142',
    800: '#352C2D',
    900: '#211C1D',
  },
}

$base: #694A4E;
$base-ink: #FFFFFF;
$base-50: #F9F6F6;
$base-100: #EEE7E8;
$base-200: #DDCFD1;
$base-300: #C3ADB0;
$base-400: #A78B8F;
$base-500: #896B6F;
$base-600: #6B5659;
$base-700: #4E4142;
$base-800: #352C2D;
$base-900: #211C1D;
$base-hover: #543B3E;
$base-subtle: #D4C7C9;

{
    "color": {
        "base": {
            "value": "#694A4E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F6F6",
                "type": "color"
            },
            "100": {
                "value": "#EEE7E8",
                "type": "color"
            },
            "200": {
                "value": "#DDCFD1",
                "type": "color"
            },
            "300": {
                "value": "#C3ADB0",
                "type": "color"
            },
            "400": {
                "value": "#A78B8F",
                "type": "color"
            },
            "500": {
                "value": "#896B6F",
                "type": "color"
            },
            "600": {
                "value": "#6B5659",
                "type": "color"
            },
            "700": {
                "value": "#4E4142",
                "type": "color"
            },
            "800": {
                "value": "#352C2D",
                "type": "color"
            },
            "900": {
                "value": "#211C1D",
                "type": "color"
            }
        }
    }
}

Palettes built on #694A4E

Color Lab

Pairs with #694A4E

UI roles & guardrails

In real applications

Scales

Every model

Export