#694BE2 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #694BE2 works with other colors. Named schemes with #694BE2 in its natural role, and a note on why the supporting colors balance it.
Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.
Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.
Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #694BE2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #694BE2 at work across the surfaces designers actually ship.
:root {
--color-base: #694BE2;
--color-base-rgb: 105 75 226;
--color-base-oklch: oklch(53.5% 0.217 285.6);
--color-50: #F4F1FD;
--color-100: #E1DBFA;
--color-200: #C5B9F3;
--color-300: #9C89E6;
--color-400: #755DD5;
--color-500: #543BBA;
--color-600: #46348E;
--color-700: #362A64;
--color-800: #261F42;
--color-900: #191528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
iris: {
50: '#F4F1FD',
100: '#E1DBFA',
200: '#C5B9F3',
300: '#9C89E6',
400: '#755DD5',
500: '#543BBA',
600: '#46348E',
700: '#362A64',
800: '#261F42',
900: '#191528',
},
}
$base: #694BE2; $base-ink: #FFFFFF; $base-50: #F4F1FD; $base-100: #E1DBFA; $base-200: #C5B9F3; $base-300: #9C89E6; $base-400: #755DD5; $base-500: #543BBA; $base-600: #46348E; $base-700: #362A64; $base-800: #261F42; $base-900: #191528; $base-hover: #4422CF; $base-subtle: #D5CEF1;
{
"color": {
"base": {
"value": "#694BE2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F1FD",
"type": "color"
},
"100": {
"value": "#E1DBFA",
"type": "color"
},
"200": {
"value": "#C5B9F3",
"type": "color"
},
"300": {
"value": "#9C89E6",
"type": "color"
},
"400": {
"value": "#755DD5",
"type": "color"
},
"500": {
"value": "#543BBA",
"type": "color"
},
"600": {
"value": "#46348E",
"type": "color"
},
"700": {
"value": "#362A64",
"type": "color"
},
"800": {
"value": "#261F42",
"type": "color"
},
"900": {
"value": "#191528",
"type": "color"
}
}
}
}