Nearest named color: Iris
#694CDC
#694CDC
Nearest named
Iris
Family
Blue
Lightness
53.2%
Chroma
0.208
Hue angle
286.2°
Temperature
Cool
Contrast on white
5.73:1 · AA
Contrast on black
3.24:1 · AA Large
Web-safe
#6633CC
CSS oklch()
53% 0.21 286

#694CDC is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #694CDC

Not just a swatch — here's how #694CDC works with other colors. Named schemes with #694CDC in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.

Berry & Cream Lead · 5 colors

Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.

Coastal Morning Lead · 5 colors

Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #694CDC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 22/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 33/100
Low
Middle-weight — neither delicate nor heavy.
Depth 50/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 24/100
Low
Clean and current — no dusty, aged cast.
Luxury 48/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 80/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 83/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 11/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 71/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #694CDC

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.7:1. Use
Subtle surface Use #E3DFF4 for cards and hover fills. Tint 80
Avoid beside #994CDC — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #694CDC at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #694CDC;
  --color-base-rgb: 105 76 220;
  --color-base-oklch: oklch(53.2% 0.208 286.2);
  --color-50: #F4F2FD;
  --color-100: #E2DCF9;
  --color-200: #C6BBF1;
  --color-300: #9E8CE3;
  --color-400: #7862D0;
  --color-500: #573FB5;
  --color-600: #48378B;
  --color-700: #372C62;
  --color-800: #272041;
  --color-900: #191628;
  --color-on-base: #FFFFFF;
}