What color is #694EF4?

#694EF4 is a light, vivid indigo. In RGB it is rgb(105, 78, 244), and in HSL hsl(250, 88%, 63%).

Is #694EF4 accessible as text?

On white, #694EF4 has a contrast ratio of 5.25:1 (passes WCAG AA for body text); on black it is 4.00:1 (fails). For text placed on #694EF4, use white for the best readability.

What is the closest Tailwind color to #694EF4?

The nearest Tailwind CSS token is indigo-500 (#615FFF).

What colors go well with #694EF4?

#694EF4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #D8F44E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #694EF4 below.

Is #694EF4 good for buttons?

#694EF4 works well for buttons and highlights, but use white text on #694EF4 — black text only reaches 4.00:1, below the 4.5:1 needed for normal-size labels.

Is #694EF4 the same as CSS slateblue?

No — #694EF4 is not the CSS named color slateblue, but slateblue (#6A5ACD) is the closest CSS named color.

#694EF4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #694EF4

Not just a swatch — here's how #694EF4 works with other colors. Named schemes with #694EF4 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #694EF4 Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #897DFF

Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.

Berry & Cream Lead · 5 colors

Lead #694EF4 Surface #F5E5D7 Anchor #5B2142 Accent #E5C2C9 Secondary #332B2F

Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #694EF4 Secondary #9596CF Support #9D9088 Ink #18140F

Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #694EF4 Accent #A5C4C3 Surface #EAD5BF Secondary #9AA0A1 Anchor #22334A

Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #694EF4 Secondary #E86A70 Accent #F5934D Anchor #583B57 Surface #F7E7D7

Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #694EF4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 20/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 49/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 14/100

Very low

Clean and current — no dusty, aged cast.

Luxury 44/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 91/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 66/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #694EF4

For UI

For branding

For interior

For fashion

People also use #694EF4 with

Picton Blue Medium Orchid Pear Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.3:1. Use

Subtle surface Use #E4E0F8 for cards and hover fills. Tint 80

Avoid beside #A14EF4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #694EF4 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #694EF4;
  --color-base-rgb: 105 78 244;
  --color-base-oklch: oklch(55.5% 0.235 283.0);
  --color-50: #F3F0FE;
  --color-100: #DED8FD;
  --color-200: #BEB2FA;
  --color-300: #927FF0;
  --color-400: #6850E2;
  --color-500: #472DC8;
  --color-600: #3C2A98;
  --color-700: #30246B;
  --color-800: #221B46;
  --color-900: #17132B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  iris: {
    50: '#F3F0FE',
    100: '#DED8FD',
    200: '#BEB2FA',
    300: '#927FF0',
    400: '#6850E2',
    500: '#472DC8',
    600: '#3C2A98',
    700: '#30246B',
    800: '#221B46',
    900: '#17132B',
  },
}

$base: #694EF4;
$base-ink: #FFFFFF;
$base-50: #F3F0FE;
$base-100: #DED8FD;
$base-200: #BEB2FA;
$base-300: #927FF0;
$base-400: #6850E2;
$base-500: #472DC8;
$base-600: #3C2A98;
$base-700: #30246B;
$base-800: #221B46;
$base-900: #17132B;
$base-hover: #3611F0;
$base-subtle: #D6D0F6;

{
    "color": {
        "base": {
            "value": "#694EF4",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F3F0FE",
                "type": "color"
            },
            "100": {
                "value": "#DED8FD",
                "type": "color"
            },
            "200": {
                "value": "#BEB2FA",
                "type": "color"
            },
            "300": {
                "value": "#927FF0",
                "type": "color"
            },
            "400": {
                "value": "#6850E2",
                "type": "color"
            },
            "500": {
                "value": "#472DC8",
                "type": "color"
            },
            "600": {
                "value": "#3C2A98",
                "type": "color"
            },
            "700": {
                "value": "#30246B",
                "type": "color"
            },
            "800": {
                "value": "#221B46",
                "type": "color"
            },
            "900": {
                "value": "#17132B",
                "type": "color"
            }
        }
    }
}

Palettes built on #694EF4

Color Lab

Pairs with #694EF4

UI roles & guardrails

In real applications

Scales

Every model

Export