#694FDD is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #694FDD works with other colors. Named schemes with #694FDD in its natural role, and a note on why the supporting colors balance it.
Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.
Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.
Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #694FDD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #694FDD at work across the surfaces designers actually ship.
:root {
--color-base: #694FDD;
--color-base-rgb: 105 79 221;
--color-base-oklch: oklch(53.7% 0.206 285.5);
--color-50: #F4F2FD;
--color-100: #E1DCF9;
--color-200: #C5BBF2;
--color-300: #9C8CE3;
--color-400: #7561D1;
--color-500: #543FB6;
--color-600: #46378B;
--color-700: #362C63;
--color-800: #262041;
--color-900: #191528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
iris: {
50: '#F4F2FD',
100: '#E1DCF9',
200: '#C5BBF2',
300: '#9C8CE3',
400: '#7561D1',
500: '#543FB6',
600: '#46378B',
700: '#362C63',
800: '#262041',
900: '#191528',
},
}
$base: #694FDD; $base-ink: #FFFFFF; $base-50: #F4F2FD; $base-100: #E1DCF9; $base-200: #C5BBF2; $base-300: #9C8CE3; $base-400: #7561D1; $base-500: #543FB6; $base-600: #46378B; $base-700: #362C63; $base-800: #262041; $base-900: #191528; $base-hover: #4527CA; $base-subtle: #D5CFF0;
{
"color": {
"base": {
"value": "#694FDD",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F2FD",
"type": "color"
},
"100": {
"value": "#E1DCF9",
"type": "color"
},
"200": {
"value": "#C5BBF2",
"type": "color"
},
"300": {
"value": "#9C8CE3",
"type": "color"
},
"400": {
"value": "#7561D1",
"type": "color"
},
"500": {
"value": "#543FB6",
"type": "color"
},
"600": {
"value": "#46378B",
"type": "color"
},
"700": {
"value": "#362C63",
"type": "color"
},
"800": {
"value": "#262041",
"type": "color"
},
"900": {
"value": "#191528",
"type": "color"
}
}
}
}