#694FEF is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #694FEF works with other colors. Named schemes with #694FEF in its natural role, and a note on why the supporting colors balance it.
Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.
Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.
Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #694FEF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #694FEF at work across the surfaces designers actually ship.
:root {
--color-base: #694FEF;
--color-base-rgb: 105 79 239;
--color-base-oklch: oklch(55.2% 0.228 283.4);
--color-50: #F3F0FE;
--color-100: #DFD9FD;
--color-200: #C0B4F8;
--color-300: #9482ED;
--color-400: #6B54DE;
--color-500: #4A31C3;
--color-600: #3E2D95;
--color-700: #312669;
--color-800: #231C44;
--color-900: #17132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
iris: {
50: '#F3F0FE',
100: '#DFD9FD',
200: '#C0B4F8',
300: '#9482ED',
400: '#6B54DE',
500: '#4A31C3',
600: '#3E2D95',
700: '#312669',
800: '#231C44',
900: '#17132A',
},
}
$base: #694FEF; $base-ink: #FFFFFF; $base-50: #F3F0FE; $base-100: #DFD9FD; $base-200: #C0B4F8; $base-300: #9482ED; $base-400: #6B54DE; $base-500: #4A31C3; $base-600: #3E2D95; $base-700: #312669; $base-800: #231C44; $base-900: #17132A; $base-hover: #3816E7; $base-subtle: #D6D0F4;
{
"color": {
"base": {
"value": "#694FEF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F0FE",
"type": "color"
},
"100": {
"value": "#DFD9FD",
"type": "color"
},
"200": {
"value": "#C0B4F8",
"type": "color"
},
"300": {
"value": "#9482ED",
"type": "color"
},
"400": {
"value": "#6B54DE",
"type": "color"
},
"500": {
"value": "#4A31C3",
"type": "color"
},
"600": {
"value": "#3E2D95",
"type": "color"
},
"700": {
"value": "#312669",
"type": "color"
},
"800": {
"value": "#231C44",
"type": "color"
},
"900": {
"value": "#17132A",
"type": "color"
}
}
}
}