#695877 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, restrained and easy to live with. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #695877 works with other colors. Named schemes with #695877 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #695877 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #695877 at work across the surfaces designers actually ship.
:root {
--color-base: #695877;
--color-base-rgb: 105 88 119;
--color-base-oklch: oklch(48.9% 0.053 309.4);
--color-50: #F7F6F9;
--color-100: #EBE7EE;
--color-200: #D7D0DC;
--color-300: #B9AEC1;
--color-400: #9A8DA5;
--color-500: #7C6D88;
--color-600: #62586A;
--color-700: #48414D;
--color-800: #312D34;
--color-900: #1F1D21;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F7F6F9',
100: '#EBE7EE',
200: '#D7D0DC',
300: '#B9AEC1',
400: '#9A8DA5',
500: '#7C6D88',
600: '#62586A',
700: '#48414D',
800: '#312D34',
900: '#1F1D21',
},
}
$base: #695877; $base-ink: #FFFFFF; $base-50: #F7F6F9; $base-100: #EBE7EE; $base-200: #D7D0DC; $base-300: #B9AEC1; $base-400: #9A8DA5; $base-500: #7C6D88; $base-600: #62586A; $base-700: #48414D; $base-800: #312D34; $base-900: #1F1D21; $base-hover: #554760; $base-subtle: #D2CDD7;
{
"color": {
"base": {
"value": "#695877",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F6F9",
"type": "color"
},
"100": {
"value": "#EBE7EE",
"type": "color"
},
"200": {
"value": "#D7D0DC",
"type": "color"
},
"300": {
"value": "#B9AEC1",
"type": "color"
},
"400": {
"value": "#9A8DA5",
"type": "color"
},
"500": {
"value": "#7C6D88",
"type": "color"
},
"600": {
"value": "#62586A",
"type": "color"
},
"700": {
"value": "#48414D",
"type": "color"
},
"800": {
"value": "#312D34",
"type": "color"
},
"900": {
"value": "#1F1D21",
"type": "color"
}
}
}
}