#695FF3 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #695FF3 works with other colors. Named schemes with #695FF3 in its natural role, and a note on why the supporting colors balance it.
Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.
Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.
Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #695FF3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #695FF3 at work across the surfaces designers actually ship.
:root {
--color-base: #695FF3;
--color-base-rgb: 105 95 243;
--color-base-oklch: oklch(57.9% 0.214 280.4);
--color-50: #F1F0FE;
--color-100: #DBD8FD;
--color-200: #B8B3F9;
--color-300: #8880EF;
--color-400: #5B52E0;
--color-500: #392FC6;
--color-600: #332B96;
--color-700: #29256A;
--color-800: #1F1C45;
--color-900: #15132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
iris: {
50: '#F1F0FE',
100: '#DBD8FD',
200: '#B8B3F9',
300: '#8880EF',
400: '#5B52E0',
500: '#392FC6',
600: '#332B96',
700: '#29256A',
800: '#1F1C45',
900: '#15132A',
},
}
$base: #695FF3; $base-ink: #FFFFFF; $base-50: #F1F0FE; $base-100: #DBD8FD; $base-200: #B8B3F9; $base-300: #8880EF; $base-400: #5B52E0; $base-500: #392FC6; $base-600: #332B96; $base-700: #29256A; $base-800: #1F1C45; $base-900: #15132A; $base-hover: #2D1FEE; $base-subtle: #D6D4F6;
{
"color": {
"base": {
"value": "#695FF3",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F1F0FE",
"type": "color"
},
"100": {
"value": "#DBD8FD",
"type": "color"
},
"200": {
"value": "#B8B3F9",
"type": "color"
},
"300": {
"value": "#8880EF",
"type": "color"
},
"400": {
"value": "#5B52E0",
"type": "color"
},
"500": {
"value": "#392FC6",
"type": "color"
},
"600": {
"value": "#332B96",
"type": "color"
},
"700": {
"value": "#29256A",
"type": "color"
},
"800": {
"value": "#1F1C45",
"type": "color"
},
"900": {
"value": "#15132A",
"type": "color"
}
}
}
}