#696AC2 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #696AC2 works with other colors. Named schemes with #696AC2 in its natural role, and a note on why the supporting colors balance it.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #696AC2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #696AC2 at work across the surfaces designers actually ship.
:root {
--color-base: #696AC2;
--color-base-rgb: 105 106 194;
--color-base-oklch: oklch(56.5% 0.134 280.7);
--color-50: #F4F4FB;
--color-100: #E2E2F4;
--color-200: #C5C6E7;
--color-300: #9C9DD3;
--color-400: #7677BC;
--color-500: #55579F;
--color-600: #47487B;
--color-700: #363758;
--color-800: #26273B;
--color-900: #191924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F4F4FB',
100: '#E2E2F4',
200: '#C5C6E7',
300: '#9C9DD3',
400: '#7677BC',
500: '#55579F',
600: '#47487B',
700: '#363758',
800: '#26273B',
900: '#191924',
},
}
$base: #696AC2; $base-ink: #FFFFFF; $base-50: #F4F4FB; $base-100: #E2E2F4; $base-200: #C5C6E7; $base-300: #9C9DD3; $base-400: #7677BC; $base-500: #55579F; $base-600: #47487B; $base-700: #363758; $base-800: #26273B; $base-900: #191924; $base-hover: #4647AB; $base-subtle: #D6D6EA;
{
"color": {
"base": {
"value": "#696AC2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F4FB",
"type": "color"
},
"100": {
"value": "#E2E2F4",
"type": "color"
},
"200": {
"value": "#C5C6E7",
"type": "color"
},
"300": {
"value": "#9C9DD3",
"type": "color"
},
"400": {
"value": "#7677BC",
"type": "color"
},
"500": {
"value": "#55579F",
"type": "color"
},
"600": {
"value": "#47487B",
"type": "color"
},
"700": {
"value": "#363758",
"type": "color"
},
"800": {
"value": "#26273B",
"type": "color"
},
"900": {
"value": "#191924",
"type": "color"
}
}
}
}