#696BC5 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #696BC5 works with other colors. Named schemes with #696BC5 in its natural role, and a note on why the supporting colors balance it.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #696BC5 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #696BC5 at work across the surfaces designers actually ship.
:root {
--color-base: #696BC5;
--color-base-rgb: 105 107 197;
--color-base-oklch: oklch(56.9% 0.137 280.2);
--color-50: #F4F4FB;
--color-100: #E1E1F4;
--color-200: #C4C5E8;
--color-300: #9B9CD4;
--color-400: #7576BD;
--color-500: #5455A1;
--color-600: #46467C;
--color-700: #363659;
--color-800: #26263B;
--color-900: #191925;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F4F4FB',
100: '#E1E1F4',
200: '#C4C5E8',
300: '#9B9CD4',
400: '#7576BD',
500: '#5455A1',
600: '#46467C',
700: '#363659',
800: '#26263B',
900: '#191925',
},
}
$base: #696BC5; $base-ink: #FFFFFF; $base-50: #F4F4FB; $base-100: #E1E1F4; $base-200: #C4C5E8; $base-300: #9B9CD4; $base-400: #7576BD; $base-500: #5455A1; $base-600: #46467C; $base-700: #363659; $base-800: #26263B; $base-900: #191925; $base-hover: #4345AD; $base-subtle: #D5D5EA;
{
"color": {
"base": {
"value": "#696BC5",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F4FB",
"type": "color"
},
"100": {
"value": "#E1E1F4",
"type": "color"
},
"200": {
"value": "#C4C5E8",
"type": "color"
},
"300": {
"value": "#9B9CD4",
"type": "color"
},
"400": {
"value": "#7576BD",
"type": "color"
},
"500": {
"value": "#5455A1",
"type": "color"
},
"600": {
"value": "#46467C",
"type": "color"
},
"700": {
"value": "#363659",
"type": "color"
},
"800": {
"value": "#26263B",
"type": "color"
},
"900": {
"value": "#191925",
"type": "color"
}
}
}
}