What color is #696BF7?

#696BF7 is a light, vivid blue-violet. In RGB it is rgb(105, 107, 247), and in HSL hsl(239, 90%, 69%).

Is #696BF7 accessible as text?

On white, #696BF7 has a contrast ratio of 4.16:1 (fails WCAG AA for body text); on black it is 5.05:1 (passes). For text placed on #696BF7, use black for the best readability.

What is the closest Tailwind color to #696BF7?

The nearest Tailwind CSS token is indigo-500 (#615FFF).

What colors go well with #696BF7?

#696BF7 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #F7F569. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #696BF7 below.

Is #696BF7 good for buttons?

#696BF7 works well for buttons and highlights, but use black text on #696BF7 — white text only reaches 4.16:1, below the 4.5:1 needed for normal-size labels.

Is #696BF7 the same as CSS mediumslateblue?

No — #696BF7 is not the CSS named color mediumslateblue, but mediumslateblue (#7B68EE) is the closest CSS named color.

#696BF7 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #696BF7

Not just a swatch — here's how #696BF7 works with other colors. Named schemes with #696BF7 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #696BF7 Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #8C95FF

Medium Slate Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Slate Blue.

Berry & Cream Lead · 5 colors

Lead #696BF7 Surface #F6E5D8 Anchor #5B2142 Accent #E5C2C9 Secondary #322B2F

Medium Slate Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #696BF7 Secondary #A0A8D9 Support #9D9088 Ink #18140F

Medium Slate Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Slate Blue carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #696BF7 Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22344A

Medium Slate Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #696BF7 Secondary #E86A71 Accent #F6934E Anchor #583B57 Surface #F7E7D7

Medium Slate Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #696BF7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 16/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 37/100

Low

Middle-weight — neither delicate nor heavy.

Depth 43/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 23/100

Low

Clean and current — no dusty, aged cast.

Luxury 42/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 79/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 77/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 68/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #696BF7

For UI

For branding

For interior

For fashion

People also use #696BF7 with

Light Sky Blue Medium Orchid Flax Gainsboro Prussian Blue

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.5:1. Use

Subtle surface Use #E5E5F9 for cards and hover fills. Tint 80

Avoid beside #9669F7 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #696BF7 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #696BF7;
  --color-base-rgb: 105 107 247;
  --color-base-oklch: oklch(60.3% 0.204 277.7);
  --color-50: #F0F1FE;
  --color-100: #D8D8FD;
  --color-200: #B2B3FB;
  --color-300: #7E7FF2;
  --color-400: #4F51E3;
  --color-500: #2B2ECA;
  --color-600: #292B99;
  --color-700: #23246C;
  --color-800: #1B1C46;
  --color-900: #12132B;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-slate-blue: {
    50: '#F0F1FE',
    100: '#D8D8FD',
    200: '#B2B3FB',
    300: '#7E7FF2',
    400: '#4F51E3',
    500: '#2B2ECA',
    600: '#292B99',
    700: '#23246C',
    800: '#1B1C46',
    900: '#12132B',
  },
}

$base: #696BF7;
$base-ink: #141310;
$base-50: #F0F1FE;
$base-100: #D8D8FD;
$base-200: #B2B3FB;
$base-300: #7E7FF2;
$base-400: #4F51E3;
$base-500: #2B2ECA;
$base-600: #292B99;
$base-700: #23246C;
$base-800: #1B1C46;
$base-900: #12132B;
$base-hover: #2629F4;
$base-subtle: #D7D8F8;

{
    "color": {
        "base": {
            "value": "#696BF7",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F0F1FE",
                "type": "color"
            },
            "100": {
                "value": "#D8D8FD",
                "type": "color"
            },
            "200": {
                "value": "#B2B3FB",
                "type": "color"
            },
            "300": {
                "value": "#7E7FF2",
                "type": "color"
            },
            "400": {
                "value": "#4F51E3",
                "type": "color"
            },
            "500": {
                "value": "#2B2ECA",
                "type": "color"
            },
            "600": {
                "value": "#292B99",
                "type": "color"
            },
            "700": {
                "value": "#23246C",
                "type": "color"
            },
            "800": {
                "value": "#1B1C46",
                "type": "color"
            },
            "900": {
                "value": "#12132B",
                "type": "color"
            }
        }
    }
}

Palettes built on #696BF7

Color Lab

Pairs with #696BF7

UI roles & guardrails

In real applications

Scales

Every model

Export