What color is #696CA4?

#696CA4 is a medium, muted blue-violet. In RGB it is rgb(105, 108, 164), and in HSL hsl(237, 24%, 53%).

Is #696CA4 accessible as text?

On white, #696CA4 has a contrast ratio of 4.90:1 (passes WCAG AA for body text); on black it is 4.28:1 (fails). For text placed on #696CA4, use white for the best readability.

What is the closest Tailwind color to #696CA4?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #696CA4?

#696CA4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #A4A16A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #696CA4 below.

Is #696CA4 good for buttons?

#696CA4 works well for buttons and highlights, but use white text on #696CA4 — black text only reaches 4.28:1, below the 4.5:1 needed for normal-size labels.

Is #696CA4 the same as CSS steelblue?

No — #696CA4 is not the CSS named color steelblue, but steelblue (#4682B4) is the closest CSS named color.

#696CA4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #696CA4

Not just a swatch — here's how #696CA4 works with other colors. Named schemes with #696CA4 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #696CA4 Accent #A5C4C3 Surface #EAD5BF Secondary #9AA0A1 Anchor #22334A

Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #696CA4 Secondary #AEB4B8 Surface #F1F2F0 Support #7E92A7 Anchor #2E3236

Very Peri keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Lead #696CA4 Secondary #7F4534 Surface #EDD7C2 Accent #365247 Anchor #582238

Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #696CA4 Anchor #3B2923 Surface #F3E1D2 Accent #759F7B Secondary #3C3734

Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #696CA4 Secondary #989AAF Support #9D9088 Ink #18140F

Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.

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Color Lab

How #696CA4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 34/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 48/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 66/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 23/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 88/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 31/100

Low

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #696CA4

For UI

For branding

For interior

For fashion

People also use #696CA4 with

Cadet Grey Very Peri Sage Green Gainsboro Gunmetal Gray

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.9:1. Use

Subtle surface Use #E3E3EB for cards and hover fills. Tint 80

Avoid beside #7B6AA4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #696CA4 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #696CA4;
  --color-base-rgb: 105 108 164;
  --color-base-oklch: oklch(55.2% 0.087 280.8);
  --color-50: #F5F6F9;
  --color-100: #E5E6F0;
  --color-200: #CCCDE0;
  --color-300: #A8AAC7;
  --color-400: #8587AD;
  --color-500: #656790;
  --color-600: #525370;
  --color-700: #3E3F51;
  --color-800: #2B2B36;
  --color-900: #1B1C22;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  very-peri: {
    50: '#F5F6F9',
    100: '#E5E6F0',
    200: '#CCCDE0',
    300: '#A8AAC7',
    400: '#8587AD',
    500: '#656790',
    600: '#525370',
    700: '#3E3F51',
    800: '#2B2B36',
    900: '#1B1C22',
  },
}

$base: #696CA4;
$base-ink: #FFFFFF;
$base-50: #F5F6F9;
$base-100: #E5E6F0;
$base-200: #CCCDE0;
$base-300: #A8AAC7;
$base-400: #8587AD;
$base-500: #656790;
$base-600: #525370;
$base-700: #3E3F51;
$base-800: #2B2B36;
$base-900: #1B1C22;
$base-hover: #525586;
$base-subtle: #D4D5E2;

{
    "color": {
        "base": {
            "value": "#696CA4",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F5F6F9",
                "type": "color"
            },
            "100": {
                "value": "#E5E6F0",
                "type": "color"
            },
            "200": {
                "value": "#CCCDE0",
                "type": "color"
            },
            "300": {
                "value": "#A8AAC7",
                "type": "color"
            },
            "400": {
                "value": "#8587AD",
                "type": "color"
            },
            "500": {
                "value": "#656790",
                "type": "color"
            },
            "600": {
                "value": "#525370",
                "type": "color"
            },
            "700": {
                "value": "#3E3F51",
                "type": "color"
            },
            "800": {
                "value": "#2B2B36",
                "type": "color"
            },
            "900": {
                "value": "#1B1C22",
                "type": "color"
            }
        }
    }
}

Palettes built on #696CA4

Color Lab

Pairs with #696CA4

UI roles & guardrails

In real applications

Scales

Every model

Export