What color is #696DB4?

#696DB4 is a medium, muted blue-violet. In RGB it is rgb(105, 109, 180), and in HSL hsl(237, 33%, 56%).

Is #696DB4 accessible as text?

On white, #696DB4 has a contrast ratio of 4.72:1 (passes WCAG AA for body text); on black it is 4.45:1 (fails). For text placed on #696DB4, use white for the best readability.

What is the closest Tailwind color to #696DB4?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #696DB4?

#696DB4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #B4B06A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #696DB4 below.

Is #696DB4 good for buttons?

#696DB4 works well for buttons and highlights, but use white text on #696DB4 — black text only reaches 4.45:1, below the 4.5:1 needed for normal-size labels.

Is #696DB4 the same as CSS slateblue?

No — #696DB4 is not the CSS named color slateblue, but slateblue (#6A5ACD) is the closest CSS named color.

#696DB4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #696DB4

Not just a swatch — here's how #696DB4 works with other colors. Named schemes with #696DB4 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #696DB4 Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22344A

Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #696DB4 Secondary #7F4534 Surface #EDD7C2 Accent #365247 Anchor #582238

Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #696DB4 Anchor #3B2923 Surface #F3E1D2 Accent #769F7B Secondary #3C3734

Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Berry & Cream Lead · 5 colors

Lead #696DB4 Surface #F6E5D8 Anchor #5B2142 Accent #E5C2C9 Secondary #322B2F

Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #696DB4 Secondary #9A9DB7 Support #9D9088 Ink #18140F

Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.

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Color Lab

How #696DB4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 29/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 46/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 59/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 29/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 94/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #696DB4

For UI

For branding

For interior

For fashion

People also use #696DB4 with

Cadet Grey Amethyst Dark Khaki Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.7:1. Use

Subtle surface Use #E3E4EE for cards and hover fills. Tint 80

Avoid beside #7F6AB4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #696DB4 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #696DB4;
  --color-base-rgb: 105 109 180;
  --color-base-oklch: oklch(56.3% 0.109 279.8);
  --color-50: #F5F5FA;
  --color-100: #E3E4F2;
  --color-200: #C9CAE4;
  --color-300: #A2A4CD;
  --color-400: #7E80B4;
  --color-500: #5D6097;
  --color-600: #4C4E75;
  --color-700: #3A3B55;
  --color-800: #292938;
  --color-900: #1A1B23;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  very-peri: {
    50: '#F5F5FA',
    100: '#E3E4F2',
    200: '#C9CAE4',
    300: '#A2A4CD',
    400: '#7E80B4',
    500: '#5D6097',
    600: '#4C4E75',
    700: '#3A3B55',
    800: '#292938',
    900: '#1A1B23',
  },
}

$base: #696DB4;
$base-ink: #FFFFFF;
$base-50: #F5F5FA;
$base-100: #E3E4F2;
$base-200: #C9CAE4;
$base-300: #A2A4CD;
$base-400: #7E80B4;
$base-500: #5D6097;
$base-600: #4C4E75;
$base-700: #3A3B55;
$base-800: #292938;
$base-900: #1A1B23;
$base-hover: #4D5098;
$base-subtle: #D5D6E6;

{
    "color": {
        "base": {
            "value": "#696DB4",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F5F5FA",
                "type": "color"
            },
            "100": {
                "value": "#E3E4F2",
                "type": "color"
            },
            "200": {
                "value": "#C9CAE4",
                "type": "color"
            },
            "300": {
                "value": "#A2A4CD",
                "type": "color"
            },
            "400": {
                "value": "#7E80B4",
                "type": "color"
            },
            "500": {
                "value": "#5D6097",
                "type": "color"
            },
            "600": {
                "value": "#4C4E75",
                "type": "color"
            },
            "700": {
                "value": "#3A3B55",
                "type": "color"
            },
            "800": {
                "value": "#292938",
                "type": "color"
            },
            "900": {
                "value": "#1A1B23",
                "type": "color"
            }
        }
    }
}

Palettes built on #696DB4

Color Lab

Pairs with #696DB4

UI roles & guardrails

In real applications

Scales

Every model

Export