What color is #696EEF?

#696EEF is a light, vivid blue-violet. In RGB it is rgb(105, 110, 239), and in HSL hsl(238, 81%, 67%).

Is #696EEF accessible as text?

On white, #696EEF has a contrast ratio of 4.14:1 (fails WCAG AA for body text); on black it is 5.08:1 (passes). For text placed on #696EEF, use black for the best readability.

What is the closest Tailwind color to #696EEF?

The nearest Tailwind CSS token is indigo-500 (#615FFF).

What colors go well with #696EEF?

#696EEF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #EFEA67. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #696EEF below.

Is #696EEF good for buttons?

#696EEF works well for buttons and highlights, but use black text on #696EEF — white text only reaches 4.14:1, below the 4.5:1 needed for normal-size labels.

Is #696EEF the same as CSS mediumslateblue?

No — #696EEF is not the CSS named color mediumslateblue, but mediumslateblue (#7B68EE) is the closest CSS named color.

#696EEF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #696EEF

Not just a swatch — here's how #696EEF works with other colors. Named schemes with #696EEF in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #696EEF Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #8D97FF

Medium Slate Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Slate Blue.

Berry & Cream Lead · 5 colors

Lead #696EEF Surface #F6E5D8 Anchor #5B2142 Accent #E5C2C9 Secondary #322B2F

Medium Slate Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #696EEF Secondary #A1A8D6 Support #9D9088 Ink #18140F

Medium Slate Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Slate Blue carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #696EEF Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22344A

Medium Slate Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #696EEF Secondary #E86A71 Accent #F6934E Anchor #583B57 Surface #F7E7D7

Medium Slate Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #696EEF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 16/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 39/100

Low

Middle-weight — neither delicate nor heavy.

Depth 42/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 28/100

Low

A faint retro warmth without tipping into sepia.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 83/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 70/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #696EEF

For UI

For branding

For interior

For fashion

People also use #696EEF with

Light Sky Blue Medium Orchid Flax Gainsboro Prussian Blue

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.5:1. Use

Subtle surface Use #E4E5F8 for cards and hover fills. Tint 80

Avoid beside #9067EF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #696EEF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #696EEF;
  --color-base-rgb: 105 110 239;
  --color-base-oklch: oklch(60.2% 0.190 277.4);
  --color-50: #F1F1FE;
  --color-100: #D9DAFC;
  --color-200: #B5B7F7;
  --color-300: #8387EC;
  --color-400: #565ADC;
  --color-500: #3338C2;
  --color-600: #2E3293;
  --color-700: #272968;
  --color-800: #1D1E44;
  --color-900: #14142A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-slate-blue: {
    50: '#F1F1FE',
    100: '#D9DAFC',
    200: '#B5B7F7',
    300: '#8387EC',
    400: '#565ADC',
    500: '#3338C2',
    600: '#2E3293',
    700: '#272968',
    800: '#1D1E44',
    900: '#14142A',
  },
}

$base: #696EEF;
$base-ink: #141310;
$base-50: #F1F1FE;
$base-100: #D9DAFC;
$base-200: #B5B7F7;
$base-300: #8387EC;
$base-400: #565ADC;
$base-500: #3338C2;
$base-600: #2E3293;
$base-700: #272968;
$base-800: #1D1E44;
$base-900: #14142A;
$base-hover: #292FE9;
$base-subtle: #D6D7F5;

{
    "color": {
        "base": {
            "value": "#696EEF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F1F1FE",
                "type": "color"
            },
            "100": {
                "value": "#D9DAFC",
                "type": "color"
            },
            "200": {
                "value": "#B5B7F7",
                "type": "color"
            },
            "300": {
                "value": "#8387EC",
                "type": "color"
            },
            "400": {
                "value": "#565ADC",
                "type": "color"
            },
            "500": {
                "value": "#3338C2",
                "type": "color"
            },
            "600": {
                "value": "#2E3293",
                "type": "color"
            },
            "700": {
                "value": "#272968",
                "type": "color"
            },
            "800": {
                "value": "#1D1E44",
                "type": "color"
            },
            "900": {
                "value": "#14142A",
                "type": "color"
            }
        }
    }
}