Nearest named color: Avocado
#697F0B
#697F0B
Nearest named
Avocado
Family
Green
Lightness
55.9%
Chroma
0.131
Hue angle
121.2°
Temperature
Warm
Contrast on white
4.52:1 · AA
Contrast on black
4.11:1 · AA Large
Web-safe
#666600
CSS oklch()
56% 0.13 121

#697F0B is a mid-toned, warm green. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #697F0B

Not just a swatch — here's how #697F0B works with other colors. Named schemes with #697F0B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Avocado as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Avocado anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Avocado plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Botanical Studio Lead · 5 colors

Avocado leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.

Minimal Editorial Surface · 5 colors

Avocado is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Avocado carrying the quiet middle.

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Color Lab

How #697F0B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 63/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 44/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 45/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 100/100
Very high
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 66/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 51/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 35/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 98/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 18/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 73/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #697F0B

For UI
For branding
For interior
For fashion
People also use #697F0B with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.5:1. Use
Subtle surface Use #E8F0C3 for cards and hover fills. Tint 80
Avoid beside #437F0B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #697F0B at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #697F0B;
  --color-base-rgb: 105 127 11;
  --color-base-oklch: oklch(55.9% 0.131 121.2);
  --color-50: #FCFEF0;
  --color-100: #F6FDD8;
  --color-200: #ECF8B4;
  --color-300: #DAEE81;
  --color-400: #C5DF53;
  --color-500: #A9C430;
  --color-600: #82952D;
  --color-700: #5D6925;
  --color-800: #3D451C;
  --color-900: #262A13;
  --color-on-base: #141310;
}