#70002F is a deep, warm red. On the Color Lab it reads quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #70002F works with other colors. Named schemes with #70002F in its natural role, and a note on why the supporting colors balance it.
Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.
Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.
How #70002F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #70002F at work across the surfaces designers actually ship.
:root {
--color-base: #70002F;
--color-base-rgb: 112 0 47;
--color-base-oklch: oklch(35.0% 0.140 6.1);
--color-50: #FEF0F6;
--color-100: #FDD8E7;
--color-200: #FCB1D0;
--color-300: #F877AD;
--color-400: #EC468B;
--color-500: #D2226C;
--color-600: #9F2357;
--color-700: #701F41;
--color-800: #48182C;
--color-900: #2C111C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
tyrian-purple: {
50: '#FEF0F6',
100: '#FDD8E7',
200: '#FCB1D0',
300: '#F877AD',
400: '#EC468B',
500: '#D2226C',
600: '#9F2357',
700: '#701F41',
800: '#48182C',
900: '#2C111C',
},
}
$base: #70002F; $base-ink: #FFFFFF; $base-50: #FEF0F6; $base-100: #FDD8E7; $base-200: #FCB1D0; $base-300: #F877AD; $base-400: #EC468B; $base-500: #D2226C; $base-600: #9F2357; $base-700: #701F41; $base-800: #48182C; $base-900: #2C111C; $base-hover: #5A0025; $base-subtle: #F196BC;
{
"color": {
"base": {
"value": "#70002F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F6",
"type": "color"
},
"100": {
"value": "#FDD8E7",
"type": "color"
},
"200": {
"value": "#FCB1D0",
"type": "color"
},
"300": {
"value": "#F877AD",
"type": "color"
},
"400": {
"value": "#EC468B",
"type": "color"
},
"500": {
"value": "#D2226C",
"type": "color"
},
"600": {
"value": "#9F2357",
"type": "color"
},
"700": {
"value": "#701F41",
"type": "color"
},
"800": {
"value": "#48182C",
"type": "color"
},
"900": {
"value": "#2C111C",
"type": "color"
}
}
}
}