What color is #700360?

#700360 is a dark, vivid purple. In RGB it is rgb(112, 3, 96), and in HSL hsl(309, 95%, 23%).

Is #700360 accessible as text?

On white, #700360 has a contrast ratio of 11.22:1 (passes WCAG AA for body text); on black it is 1.87:1 (fails). For text placed on #700360, use white for the best readability.

What is the closest Tailwind color to #700360?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #700360?

#700360 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #037214. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #700360 below.

Is #700360 good for buttons?

#700360 works well for buttons and highlights, but use white text on #700360 — black text only reaches 1.87:1, below the 4.5:1 needed for normal-size labels.

Is #700360 the same as CSS purple?

No — #700360 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#700360 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #700360

Not just a swatch — here's how #700360 works with other colors. Named schemes with #700360 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #700360 Anchor #141210 Accent #D69A52 Secondary #2F252D Surface #F3EDE3

Byzantium carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #700360 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #700360 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #470026

Byzantium adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Byzantium.

Berry & Cream Lead · 5 colors

Lead #700360 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #700360 Secondary #7C5B74 Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

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Color Lab

How #700360 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 63/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 65/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 63/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 64/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #700360

For UI

For branding

For interior

For fashion

People also use #700360 with

Indigo Burgundy Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.2:1. Use

Subtle surface Use #F3BDEB for cards and hover fills. Tint 80

Avoid beside #72033D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #700360 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #700360;
  --color-base-rgb: 112 3 96;
  --color-base-oklch: oklch(37.4% 0.163 336.2);
  --color-50: #FEF0FC;
  --color-100: #FDD8F8;
  --color-200: #FCB1F0;
  --color-300: #F57AE3;
  --color-400: #E84AD0;
  --color-500: #CE27B5;
  --color-600: #9C268A;
  --color-700: #6E2162;
  --color-800: #471A40;
  --color-900: #2B1228;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FEF0FC',
    100: '#FDD8F8',
    200: '#FCB1F0',
    300: '#F57AE3',
    400: '#E84AD0',
    500: '#CE27B5',
    600: '#9C268A',
    700: '#6E2162',
    800: '#471A40',
    900: '#2B1228',
  },
}

$base: #700360;
$base-ink: #FFFFFF;
$base-50: #FEF0FC;
$base-100: #FDD8F8;
$base-200: #FCB1F0;
$base-300: #F57AE3;
$base-400: #E84AD0;
$base-500: #CE27B5;
$base-600: #9C268A;
$base-700: #6E2162;
$base-800: #471A40;
$base-900: #2B1228;
$base-hover: #5B024E;
$base-subtle: #EF9AE2;

{
    "color": {
        "base": {
            "value": "#700360",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FC",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F8",
                "type": "color"
            },
            "200": {
                "value": "#FCB1F0",
                "type": "color"
            },
            "300": {
                "value": "#F57AE3",
                "type": "color"
            },
            "400": {
                "value": "#E84AD0",
                "type": "color"
            },
            "500": {
                "value": "#CE27B5",
                "type": "color"
            },
            "600": {
                "value": "#9C268A",
                "type": "color"
            },
            "700": {
                "value": "#6E2162",
                "type": "color"
            },
            "800": {
                "value": "#471A40",
                "type": "color"
            },
            "900": {
                "value": "#2B1228",
                "type": "color"
            }
        }
    }
}

Palettes built on #700360

Color Lab

Pairs with #700360

UI roles & guardrails

In real applications

Scales

Every model

Export