What color is #70040B?

#70040B is a dark, vivid red. In RGB it is rgb(112, 4, 11), and in HSL hsl(356, 93%, 23%).

Is #70040B accessible as text?

On white, #70040B has a contrast ratio of 12.27:1 (passes WCAG AA for body text); on black it is 1.71:1 (fails). For text placed on #70040B, use white for the best readability.

What is the closest Tailwind color to #70040B?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #70040B?

#70040B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #04716A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #70040B below.

Is #70040B good for buttons?

#70040B works well for buttons and highlights, but use white text on #70040B — black text only reaches 1.71:1, below the 4.5:1 needed for normal-size labels.

Is #70040B the same as CSS maroon?

No — #70040B is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#70040B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #70040B

Not just a swatch — here's how #70040B works with other colors. Named schemes with #70040B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #70040B Secondary #B76326 Accent #787743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Rosewood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #70040B Anchor #141210 Accent #D09E4E Secondary #322524 Surface #F3EDE3

Rosewood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #70040B Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Rosewood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #70040B Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #3C0200

Rosewood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Rosewood.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #70040B Secondary #785551 Support #9B9186 Ink #17140F

Rosewood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rosewood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #70040B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 87/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 67/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 86/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 50/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 53/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 55/100

Moderate

Workable accent with care around contrast.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #70040B

For UI

For branding

For interior

For fashion

People also use #70040B with

Cranberry Sepia Hunter Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.3:1. Use

Subtle surface Use #F2BDC1 for cards and hover fills. Tint 80

Avoid beside #712104 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #70040B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #70040B;
  --color-base-rgb: 112 4 11;
  --color-base-oklch: oklch(34.6% 0.137 26.4);
  --color-50: #FEF0F1;
  --color-100: #FDD8DA;
  --color-200: #FCB1B6;
  --color-300: #F47C84;
  --color-400: #E64C56;
  --color-500: #CC2933;
  --color-600: #9B272F;
  --color-700: #6D2227;
  --color-800: #471A1D;
  --color-900: #2B1214;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  rosewood: {
    50: '#FEF0F1',
    100: '#FDD8DA',
    200: '#FCB1B6',
    300: '#F47C84',
    400: '#E64C56',
    500: '#CC2933',
    600: '#9B272F',
    700: '#6D2227',
    800: '#471A1D',
    900: '#2B1214',
  },
}

$base: #70040B;
$base-ink: #FFFFFF;
$base-50: #FEF0F1;
$base-100: #FDD8DA;
$base-200: #FCB1B6;
$base-300: #F47C84;
$base-400: #E64C56;
$base-500: #CC2933;
$base-600: #9B272F;
$base-700: #6D2227;
$base-800: #471A1D;
$base-900: #2B1214;
$base-hover: #5B0309;
$base-subtle: #EE9AA0;

{
    "color": {
        "base": {
            "value": "#70040B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F1",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DA",
                "type": "color"
            },
            "200": {
                "value": "#FCB1B6",
                "type": "color"
            },
            "300": {
                "value": "#F47C84",
                "type": "color"
            },
            "400": {
                "value": "#E64C56",
                "type": "color"
            },
            "500": {
                "value": "#CC2933",
                "type": "color"
            },
            "600": {
                "value": "#9B272F",
                "type": "color"
            },
            "700": {
                "value": "#6D2227",
                "type": "color"
            },
            "800": {
                "value": "#471A1D",
                "type": "color"
            },
            "900": {
                "value": "#2B1214",
                "type": "color"
            }
        }
    }
}

Palettes built on #70040B

Color Lab

Pairs with #70040B

UI roles & guardrails

In real applications

Scales

Every model

Export