#700E97 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #700E97 works with other colors. Named schemes with #700E97 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #700E97 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #700E97 at work across the surfaces designers actually ship.
:root {
--color-base: #700E97;
--color-base-rgb: 112 14 151;
--color-base-oklch: oklch(41.8% 0.199 312.6);
--color-50: #FAF0FE;
--color-100: #F2D9FD;
--color-200: #E5B4F8;
--color-300: #CF82ED;
--color-400: #B754DE;
--color-500: #9A31C3;
--color-600: #772D95;
--color-700: #562669;
--color-800: #391C44;
--color-900: #23132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#FAF0FE',
100: '#F2D9FD',
200: '#E5B4F8',
300: '#CF82ED',
400: '#B754DE',
500: '#9A31C3',
600: '#772D95',
700: '#562669',
800: '#391C44',
900: '#23132A',
},
}
$base: #700E97; $base-ink: #FFFFFF; $base-50: #FAF0FE; $base-100: #F2D9FD; $base-200: #E5B4F8; $base-300: #CF82ED; $base-400: #B754DE; $base-500: #9A31C3; $base-600: #772D95; $base-700: #562669; $base-800: #391C44; $base-900: #23132A; $base-hover: #590B77; $base-subtle: #D9AAEC;
{
"color": {
"base": {
"value": "#700E97",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F2D9FD",
"type": "color"
},
"200": {
"value": "#E5B4F8",
"type": "color"
},
"300": {
"value": "#CF82ED",
"type": "color"
},
"400": {
"value": "#B754DE",
"type": "color"
},
"500": {
"value": "#9A31C3",
"type": "color"
},
"600": {
"value": "#772D95",
"type": "color"
},
"700": {
"value": "#562669",
"type": "color"
},
"800": {
"value": "#391C44",
"type": "color"
},
"900": {
"value": "#23132A",
"type": "color"
}
}
}
}