#700F8A is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #700F8A works with other colors. Named schemes with #700F8A in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
How #700F8A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #700F8A at work across the surfaces designers actually ship.
:root {
--color-base: #700F8A;
--color-base-rgb: 112 15 138;
--color-base-oklch: oklch(40.8% 0.187 317.2);
--color-50: #FBF1FE;
--color-100: #F4D9FC;
--color-200: #E9B6F7;
--color-300: #D584EB;
--color-400: #BF57DB;
--color-500: #A234C1;
--color-600: #7D2F93;
--color-700: #5A2768;
--color-800: #3B1D44;
--color-900: #251429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FBF1FE',
100: '#F4D9FC',
200: '#E9B6F7',
300: '#D584EB',
400: '#BF57DB',
500: '#A234C1',
600: '#7D2F93',
700: '#5A2768',
800: '#3B1D44',
900: '#251429',
},
}
$base: #700F8A; $base-ink: #FFFFFF; $base-50: #FBF1FE; $base-100: #F4D9FC; $base-200: #E9B6F7; $base-300: #D584EB; $base-400: #BF57DB; $base-500: #A234C1; $base-600: #7D2F93; $base-700: #5A2768; $base-800: #3B1D44; $base-900: #251429; $base-hover: #590C6E; $base-subtle: #DCA9EA;
{
"color": {
"base": {
"value": "#700F8A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF1FE",
"type": "color"
},
"100": {
"value": "#F4D9FC",
"type": "color"
},
"200": {
"value": "#E9B6F7",
"type": "color"
},
"300": {
"value": "#D584EB",
"type": "color"
},
"400": {
"value": "#BF57DB",
"type": "color"
},
"500": {
"value": "#A234C1",
"type": "color"
},
"600": {
"value": "#7D2F93",
"type": "color"
},
"700": {
"value": "#5A2768",
"type": "color"
},
"800": {
"value": "#3B1D44",
"type": "color"
},
"900": {
"value": "#251429",
"type": "color"
}
}
}
}