#700F99 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #700F99 works with other colors. Named schemes with #700F99 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #700F99 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #700F99 at work across the surfaces designers actually ship.
:root {
--color-base: #700F99;
--color-base-rgb: 112 15 153;
--color-base-oklch: oklch(42.0% 0.200 311.9);
--color-50: #FAF0FE;
--color-100: #F2D9FC;
--color-200: #E4B5F8;
--color-300: #CD83ED;
--color-400: #B455DD;
--color-500: #9732C3;
--color-600: #752E94;
--color-700: #552669;
--color-800: #381D44;
--color-900: #23142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#FAF0FE',
100: '#F2D9FC',
200: '#E4B5F8',
300: '#CD83ED',
400: '#B455DD',
500: '#9732C3',
600: '#752E94',
700: '#552669',
800: '#381D44',
900: '#23142A',
},
}
$base: #700F99; $base-ink: #FFFFFF; $base-50: #FAF0FE; $base-100: #F2D9FC; $base-200: #E4B5F8; $base-300: #CD83ED; $base-400: #B455DD; $base-500: #9732C3; $base-600: #752E94; $base-700: #552669; $base-800: #381D44; $base-900: #23142A; $base-hover: #590C7B; $base-subtle: #D9ACEC;
{
"color": {
"base": {
"value": "#700F99",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F2D9FC",
"type": "color"
},
"200": {
"value": "#E4B5F8",
"type": "color"
},
"300": {
"value": "#CD83ED",
"type": "color"
},
"400": {
"value": "#B455DD",
"type": "color"
},
"500": {
"value": "#9732C3",
"type": "color"
},
"600": {
"value": "#752E94",
"type": "color"
},
"700": {
"value": "#552669",
"type": "color"
},
"800": {
"value": "#381D44",
"type": "color"
},
"900": {
"value": "#23142A",
"type": "color"
}
}
}
}