What color is #70100F?

#70100F is a dark, vivid reddish brown. In RGB it is rgb(112, 16, 15), and in HSL hsl(1, 76%, 25%).

Is #70100F accessible as text?

On white, #70100F has a contrast ratio of 11.86:1 (passes WCAG AA for body text); on black it is 1.77:1 (fails). For text placed on #70100F, use white for the best readability.

What is the closest Tailwind color to #70100F?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #70100F?

#70100F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0F6F70. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #70100F below.

Is #70100F good for buttons?

#70100F works well for buttons and highlights, but use white text on #70100F — black text only reaches 1.77:1, below the 4.5:1 needed for normal-size labels.

Is #70100F the same as CSS maroon?

No — #70100F is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#70100F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #70100F

Not just a swatch — here's how #70100F works with other colors. Named schemes with #70100F in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #70100F Secondary #B76325 Accent #787743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Maroon as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #70100F Anchor #141210 Accent #D09E4E Secondary #322523 Surface #F3EDE3

Maroon carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #70100F Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Maroon plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #70100F Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #3D0700

Maroon adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Maroon.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #70100F Secondary #795853 Support #9B9186 Ink #17140F

Maroon is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Maroon carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #70100F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 86/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 92/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 54/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 50/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 58/100

Moderate

Workable accent with care around contrast.

Surface fit 23/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #70100F

For UI

For branding

For interior

For fashion

People also use #70100F with

Cranberry Sepia Pine Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.9:1. Use

Subtle surface Use #EEC5C4 for cards and hover fills. Tint 80

Avoid beside #70310F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #70100F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #70100F;
  --color-base-rgb: 112 16 15;
  --color-base-oklch: oklch(35.3% 0.130 27.4);
  --color-50: #FEF1F1;
  --color-100: #FBDBDA;
  --color-200: #F5B8B7;
  --color-300: #E98887;
  --color-400: #D85C5A;
  --color-500: #BD3A37;
  --color-600: #903332;
  --color-700: #662A29;
  --color-800: #431F1E;
  --color-900: #291514;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  maroon: {
    50: '#FEF1F1',
    100: '#FBDBDA',
    200: '#F5B8B7',
    300: '#E98887',
    400: '#D85C5A',
    500: '#BD3A37',
    600: '#903332',
    700: '#662A29',
    800: '#431F1E',
    900: '#291514',
  },
}

$base: #70100F;
$base-ink: #FFFFFF;
$base-50: #FEF1F1;
$base-100: #FBDBDA;
$base-200: #F5B8B7;
$base-300: #E98887;
$base-400: #D85C5A;
$base-500: #BD3A37;
$base-600: #903332;
$base-700: #662A29;
$base-800: #431F1E;
$base-900: #291514;
$base-hover: #5A0E0C;
$base-subtle: #E7A6A4;

{
    "color": {
        "base": {
            "value": "#70100F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F1",
                "type": "color"
            },
            "100": {
                "value": "#FBDBDA",
                "type": "color"
            },
            "200": {
                "value": "#F5B8B7",
                "type": "color"
            },
            "300": {
                "value": "#E98887",
                "type": "color"
            },
            "400": {
                "value": "#D85C5A",
                "type": "color"
            },
            "500": {
                "value": "#BD3A37",
                "type": "color"
            },
            "600": {
                "value": "#903332",
                "type": "color"
            },
            "700": {
                "value": "#662A29",
                "type": "color"
            },
            "800": {
                "value": "#431F1E",
                "type": "color"
            },
            "900": {
                "value": "#291514",
                "type": "color"
            }
        }
    }
}

Palettes built on #70100F

Color Lab

Pairs with #70100F

UI roles & guardrails

In real applications

Scales

Every model

Export