What color is #701013?

#701013 is a dark, vivid red. In RGB it is rgb(112, 16, 19), and in HSL hsl(358, 75%, 25%).

Is #701013 accessible as text?

On white, #701013 has a contrast ratio of 11.85:1 (passes WCAG AA for body text); on black it is 1.77:1 (fails). For text placed on #701013, use white for the best readability.

What is the closest Tailwind color to #701013?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #701013?

#701013 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #10706C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #701013 below.

Is #701013 good for buttons?

#701013 works well for buttons and highlights, but use white text on #701013 — black text only reaches 1.77:1, below the 4.5:1 needed for normal-size labels.

Is #701013 the same as CSS maroon?

No — #701013 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#701013 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #701013

Not just a swatch — here's how #701013 works with other colors. Named schemes with #701013 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #701013 Secondary #B76326 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Rosewood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #701013 Anchor #141210 Accent #D19E4E Secondary #322524 Surface #F3EDE3

Rosewood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #701013 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Rosewood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #701013 Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #3D0600

Rosewood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Rosewood.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #701013 Secondary #795854 Support #9B9186 Ink #17140F

Rosewood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rosewood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #701013 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 89/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 54/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 50/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 58/100

Moderate

Workable accent with care around contrast.

Surface fit 23/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #701013

For UI

For branding

For interior

For fashion

People also use #701013 with

Cranberry Sepia Pine Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.8:1. Use

Subtle surface Use #EDC4C5 for cards and hover fills. Tint 80

Avoid beside #702D10 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #701013 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #701013;
  --color-base-rgb: 112 16 19;
  --color-base-oklch: oklch(35.4% 0.129 25.7);
  --color-50: #FEF1F1;
  --color-100: #FBDADB;
  --color-200: #F5B8BA;
  --color-300: #E8878A;
  --color-400: #D75B5F;
  --color-500: #BC383D;
  --color-600: #903235;
  --color-700: #66292B;
  --color-800: #421E20;
  --color-900: #291415;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  rosewood: {
    50: '#FEF1F1',
    100: '#FBDADB',
    200: '#F5B8BA',
    300: '#E8878A',
    400: '#D75B5F',
    500: '#BC383D',
    600: '#903235',
    700: '#66292B',
    800: '#421E20',
    900: '#291415',
  },
}

$base: #701013;
$base-ink: #FFFFFF;
$base-50: #FEF1F1;
$base-100: #FBDADB;
$base-200: #F5B8BA;
$base-300: #E8878A;
$base-400: #D75B5F;
$base-500: #BC383D;
$base-600: #903235;
$base-700: #66292B;
$base-800: #421E20;
$base-900: #291415;
$base-hover: #590D0F;
$base-subtle: #E6A5A7;

{
    "color": {
        "base": {
            "value": "#701013",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F1",
                "type": "color"
            },
            "100": {
                "value": "#FBDADB",
                "type": "color"
            },
            "200": {
                "value": "#F5B8BA",
                "type": "color"
            },
            "300": {
                "value": "#E8878A",
                "type": "color"
            },
            "400": {
                "value": "#D75B5F",
                "type": "color"
            },
            "500": {
                "value": "#BC383D",
                "type": "color"
            },
            "600": {
                "value": "#903235",
                "type": "color"
            },
            "700": {
                "value": "#66292B",
                "type": "color"
            },
            "800": {
                "value": "#421E20",
                "type": "color"
            },
            "900": {
                "value": "#291415",
                "type": "color"
            }
        }
    }
}

Palettes built on #701013

Color Lab

Pairs with #701013

UI roles & guardrails

In real applications

Scales

Every model

Export