Nearest named color: Byzantium
#701360
#701360
Nearest named
Byzantium
Family
Purple
Lightness
38.2%
Chroma
0.151
Hue angle
336.4°
Temperature
Warm
Contrast on white
10.76:1 · AAA
Contrast on black
1.73:1 · Fail
Web-safe
#660066
CSS oklch()
38% 0.15 336

#701360 is a deep, warm rose. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #701360

Not just a swatch — here's how #701360 works with other colors. Named schemes with #701360 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Byzantium anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Byzantium as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

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Color Lab

How #701360 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 63/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 29/100
Low
Firm and assertive — carries weight and contrast.
Depth 64/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 5/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 43/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 65/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 41/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 68/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 83/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #701360

For UI
For branding
For interior
For fashion
People also use #701360 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.8:1. Use
Subtle surface Use #EDC6E6 for cards and hover fills. Tint 80
Avoid beside #711342 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #701360 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #701360;
  --color-base-rgb: 112 19 96;
  --color-base-oklch: oklch(38.2% 0.151 336.4);
  --color-50: #FDF1FB;
  --color-100: #FADBF5;
  --color-200: #F3B9E9;
  --color-300: #E58AD6;
  --color-400: #D45EC0;
  --color-500: #B93CA4;
  --color-600: #8D357E;
  --color-700: #642B5B;
  --color-800: #421F3C;
  --color-900: #281525;
  --color-on-base: #FFFFFF;
}