What color is #701411?

#701411 is a dark, vivid reddish brown. In RGB it is rgb(112, 20, 17), and in HSL hsl(2, 74%, 25%).

Is #701411 accessible as text?

On white, #701411 has a contrast ratio of 11.69:1 (passes WCAG AA for body text); on black it is 1.80:1 (fails). For text placed on #701411, use white for the best readability.

What is the closest Tailwind color to #701411?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #701411?

#701411 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #116C6F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #701411 below.

Is #701411 good for buttons?

#701411 works well for buttons and highlights, but use white text on #701411 — black text only reaches 1.80:1, below the 4.5:1 needed for normal-size labels.

Is #701411 the same as CSS maroon?

No — #701411 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#701411 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #701411

Not just a swatch — here's how #701411 works with other colors. Named schemes with #701411 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #701411 Secondary #B76325 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Maroon as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #701411 Anchor #141210 Accent #D09E4D Secondary #322523 Surface #F3EDE3

Maroon carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #701411 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Maroon plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #701411 Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #3D0900

Maroon adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Maroon.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #701411 Secondary #7A5954 Support #9B9186 Ink #17140F

Maroon is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Maroon carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #701411 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 65/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 94/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 59/100

Moderate

Workable accent with care around contrast.

Surface fit 23/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #701411

For UI

For branding

For interior

For fashion

People also use #701411 with

Cranberry Sepia Pine Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.7:1. Use

Subtle surface Use #EDC6C4 for cards and hover fills. Tint 80

Avoid beside #6F3311 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #701411 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #701411;
  --color-base-rgb: 112 20 17;
  --color-base-oklch: oklch(35.7% 0.126 27.8);
  --color-50: #FEF2F1;
  --color-100: #FBDCDB;
  --color-200: #F4BAB8;
  --color-300: #E78B88;
  --color-400: #D6605C;
  --color-500: #BC3E39;
  --color-600: #8F3633;
  --color-700: #652C2A;
  --color-800: #42201F;
  --color-900: #291515;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  maroon: {
    50: '#FEF2F1',
    100: '#FBDCDB',
    200: '#F4BAB8',
    300: '#E78B88',
    400: '#D6605C',
    500: '#BC3E39',
    600: '#8F3633',
    700: '#652C2A',
    800: '#42201F',
    900: '#291515',
  },
}

$base: #701411;
$base-ink: #FFFFFF;
$base-50: #FEF2F1;
$base-100: #FBDCDB;
$base-200: #F4BAB8;
$base-300: #E78B88;
$base-400: #D6605C;
$base-500: #BC3E39;
$base-600: #8F3633;
$base-700: #652C2A;
$base-800: #42201F;
$base-900: #291515;
$base-hover: #59100D;
$base-subtle: #E6A8A5;

{
    "color": {
        "base": {
            "value": "#701411",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF2F1",
                "type": "color"
            },
            "100": {
                "value": "#FBDCDB",
                "type": "color"
            },
            "200": {
                "value": "#F4BAB8",
                "type": "color"
            },
            "300": {
                "value": "#E78B88",
                "type": "color"
            },
            "400": {
                "value": "#D6605C",
                "type": "color"
            },
            "500": {
                "value": "#BC3E39",
                "type": "color"
            },
            "600": {
                "value": "#8F3633",
                "type": "color"
            },
            "700": {
                "value": "#652C2A",
                "type": "color"
            },
            "800": {
                "value": "#42201F",
                "type": "color"
            },
            "900": {
                "value": "#291515",
                "type": "color"
            }
        }
    }
}

Palettes built on #701411

Color Lab

Pairs with #701411

UI roles & guardrails

In real applications

Scales

Every model

Export