#7016BA is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7016BA works with other colors. Named schemes with #7016BA in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7016BA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7016BA at work across the surfaces designers actually ship.
:root {
--color-base: #7016BA;
--color-base-rgb: 112 22 186;
--color-base-oklch: oklch(45.3% 0.224 301.9);
--color-50: #F8F1FE;
--color-100: #ECDAFC;
--color-200: #D9B6F6;
--color-300: #BD85EB;
--color-400: #A058DA;
--color-500: #8135C0;
--color-600: #663092;
--color-700: #4B2867;
--color-800: #321D43;
--color-900: #201429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F8F1FE',
100: '#ECDAFC',
200: '#D9B6F6',
300: '#BD85EB',
400: '#A058DA',
500: '#8135C0',
600: '#663092',
700: '#4B2867',
800: '#321D43',
900: '#201429',
},
}
$base: #7016BA; $base-ink: #FFFFFF; $base-50: #F8F1FE; $base-100: #ECDAFC; $base-200: #D9B6F6; $base-300: #BD85EB; $base-400: #A058DA; $base-500: #8135C0; $base-600: #663092; $base-700: #4B2867; $base-800: #321D43; $base-900: #201429; $base-hover: #5A1296; $base-subtle: #D5B7ED;
{
"color": {
"base": {
"value": "#7016BA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F1FE",
"type": "color"
},
"100": {
"value": "#ECDAFC",
"type": "color"
},
"200": {
"value": "#D9B6F6",
"type": "color"
},
"300": {
"value": "#BD85EB",
"type": "color"
},
"400": {
"value": "#A058DA",
"type": "color"
},
"500": {
"value": "#8135C0",
"type": "color"
},
"600": {
"value": "#663092",
"type": "color"
},
"700": {
"value": "#4B2867",
"type": "color"
},
"800": {
"value": "#321D43",
"type": "color"
},
"900": {
"value": "#201429",
"type": "color"
}
}
}
}