What color is #701CA0?

#701CA0 is a dark, vivid violet. In RGB it is rgb(112, 28, 160), and in HSL hsl(278, 70%, 37%).

Is #701CA0 accessible as text?

On white, #701CA0 has a contrast ratio of 8.89:1 (passes WCAG AA for body text); on black it is 2.36:1 (fails). For text placed on #701CA0, use white for the best readability.

What is the closest Tailwind color to #701CA0?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #701CA0?

#701CA0 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4DA01C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #701CA0 below.

Is #701CA0 good for buttons?

#701CA0 works well for buttons and highlights, but use white text on #701CA0 — black text only reaches 2.36:1, below the 4.5:1 needed for normal-size labels.

Is #701CA0 the same as CSS rebeccapurple?

No — #701CA0 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#701CA0 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #701CA0

Not just a swatch — here's how #701CA0 works with other colors. Named schemes with #701CA0 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #701CA0 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #701CA0 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #914EBF

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #701CA0 Secondary #846E98 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #701CA0 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #701CA0 Secondary #E86B69 Accent #F39547 Anchor #593A56 Surface #F6E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #701CA0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 40/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 26/100

Low

A faint retro warmth without tipping into sepia.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 76/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 75/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #701CA0

For UI

For branding

For interior

For fashion

People also use #701CA0 with

Medium Blue Dark Magenta Olive Drab Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.9:1. Use

Subtle surface Use #E3CFEF for cards and hover fills. Tint 80

Avoid beside #9C1CA0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #701CA0 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #701CA0;
  --color-base-rgb: 112 28 160;
  --color-base-oklch: oklch(43.4% 0.196 308.9);
  --color-50: #F9F1FD;
  --color-100: #EFDBFA;
  --color-200: #DEBAF3;
  --color-300: #C48AE5;
  --color-400: #A85FD3;
  --color-500: #8B3DB8;
  --color-600: #6D358C;
  --color-700: #4F2B64;
  --color-800: #352041;
  --color-900: #211528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F9F1FD',
    100: '#EFDBFA',
    200: '#DEBAF3',
    300: '#C48AE5',
    400: '#A85FD3',
    500: '#8B3DB8',
    600: '#6D358C',
    700: '#4F2B64',
    800: '#352041',
    900: '#211528',
  },
}

$base: #701CA0;
$base-ink: #FFFFFF;
$base-50: #F9F1FD;
$base-100: #EFDBFA;
$base-200: #DEBAF3;
$base-300: #C48AE5;
$base-400: #A85FD3;
$base-500: #8B3DB8;
$base-600: #6D358C;
$base-700: #4F2B64;
$base-800: #352041;
$base-900: #211528;
$base-hover: #5A1780;
$base-subtle: #D6B5E8;

{
    "color": {
        "base": {
            "value": "#701CA0",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F1FD",
                "type": "color"
            },
            "100": {
                "value": "#EFDBFA",
                "type": "color"
            },
            "200": {
                "value": "#DEBAF3",
                "type": "color"
            },
            "300": {
                "value": "#C48AE5",
                "type": "color"
            },
            "400": {
                "value": "#A85FD3",
                "type": "color"
            },
            "500": {
                "value": "#8B3DB8",
                "type": "color"
            },
            "600": {
                "value": "#6D358C",
                "type": "color"
            },
            "700": {
                "value": "#4F2B64",
                "type": "color"
            },
            "800": {
                "value": "#352041",
                "type": "color"
            },
            "900": {
                "value": "#211528",
                "type": "color"
            }
        }
    }
}

Palettes built on #701CA0

Color Lab

Pairs with #701CA0

UI roles & guardrails

In real applications

Scales

Every model

Export