What color is #701D2D?

#701D2D is a dark red. In RGB it is rgb(112, 29, 45), and in HSL hsl(348, 59%, 28%).

Is #701D2D accessible as text?

On white, #701D2D has a contrast ratio of 11.04:1 (passes WCAG AA for body text); on black it is 1.90:1 (fails). For text placed on #701D2D, use white for the best readability.

What is the closest Tailwind color to #701D2D?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #701D2D?

#701D2D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1D7261. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #701D2D below.

Is #701D2D good for buttons?

#701D2D works well for buttons and highlights, but use white text on #701D2D — black text only reaches 1.90:1, below the 4.5:1 needed for normal-size labels.

Is #701D2D the same as CSS maroon?

No — #701D2D is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#701D2D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #701D2D

Not just a swatch — here's how #701D2D works with other colors. Named schemes with #701D2D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #701D2D Secondary #B86229 Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #701D2D Anchor #141210 Accent #D29D4E Secondary #322526 Surface #F3EDE3

Wine Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #701D2D Secondary #7C4829 Surface #EAD9C1 Accent #444F3A Anchor #5A222F

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #701D2D Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #400D06

Wine Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Wine Red.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #701D2D Secondary #7C5D5F Support #9B9087 Ink #17140F

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #701D2D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 78/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 63/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 60/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 63/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 26/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #701D2D

For UI

For branding

For interior

For fashion

People also use #701D2D with

Mardi Gras Walnut Brown Pine Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.0:1. Use

Subtle surface Use #EACBD1 for cards and hover fills. Tint 80

Avoid beside #72291D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #701D2D at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #701D2D;
  --color-base-rgb: 112 29 45;
  --color-base-oklch: oklch(37.1% 0.116 13.8);
  --color-50: #FCF2F4;
  --color-100: #F7DEE3;
  --color-200: #EEBEC8;
  --color-300: #DE92A1;
  --color-400: #CA687C;
  --color-500: #AE465B;
  --color-600: #863C4B;
  --color-700: #5F3039;
  --color-800: #3F2228;
  --color-900: #27171A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  wine-red: {
    50: '#FCF2F4',
    100: '#F7DEE3',
    200: '#EEBEC8',
    300: '#DE92A1',
    400: '#CA687C',
    500: '#AE465B',
    600: '#863C4B',
    700: '#5F3039',
    800: '#3F2228',
    900: '#27171A',
  },
}

$base: #701D2D;
$base-ink: #FFFFFF;
$base-50: #FCF2F4;
$base-100: #F7DEE3;
$base-200: #EEBEC8;
$base-300: #DE92A1;
$base-400: #CA687C;
$base-500: #AE465B;
$base-600: #863C4B;
$base-700: #5F3039;
$base-800: #3F2228;
$base-900: #27171A;
$base-hover: #5B1725;
$base-subtle: #E1AFB9;

{
    "color": {
        "base": {
            "value": "#701D2D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2F4",
                "type": "color"
            },
            "100": {
                "value": "#F7DEE3",
                "type": "color"
            },
            "200": {
                "value": "#EEBEC8",
                "type": "color"
            },
            "300": {
                "value": "#DE92A1",
                "type": "color"
            },
            "400": {
                "value": "#CA687C",
                "type": "color"
            },
            "500": {
                "value": "#AE465B",
                "type": "color"
            },
            "600": {
                "value": "#863C4B",
                "type": "color"
            },
            "700": {
                "value": "#5F3039",
                "type": "color"
            },
            "800": {
                "value": "#3F2228",
                "type": "color"
            },
            "900": {
                "value": "#27171A",
                "type": "color"
            }
        }
    }
}

Palettes built on #701D2D

Color Lab

Pairs with #701D2D

UI roles & guardrails

In real applications

Scales

Every model

Export