#701D41 is a deep, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #701D41 works with other colors. Named schemes with #701D41 in its natural role, and a note on why the supporting colors balance it.
Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.
Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.
How #701D41 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #701D41 at work across the surfaces designers actually ship.
:root {
--color-base: #701D41;
--color-base-rgb: 112 29 65;
--color-base-oklch: oklch(37.7% 0.121 358.2);
--color-50: #FCF2F7;
--color-100: #F7DEE9;
--color-200: #EEBED3;
--color-300: #DE92B3;
--color-400: #CA6892;
--color-500: #AE4673;
--color-600: #863C5C;
--color-700: #5F3044;
--color-800: #3F222F;
--color-900: #27171E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
tyrian-purple: {
50: '#FCF2F7',
100: '#F7DEE9',
200: '#EEBED3',
300: '#DE92B3',
400: '#CA6892',
500: '#AE4673',
600: '#863C5C',
700: '#5F3044',
800: '#3F222F',
900: '#27171E',
},
}
$base: #701D41; $base-ink: #FFFFFF; $base-50: #FCF2F7; $base-100: #F7DEE9; $base-200: #EEBED3; $base-300: #DE92B3; $base-400: #CA6892; $base-500: #AE4673; $base-600: #863C5C; $base-700: #5F3044; $base-800: #3F222F; $base-900: #27171E; $base-hover: #5B1735; $base-subtle: #E1AFC5;
{
"color": {
"base": {
"value": "#701D41",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2F7",
"type": "color"
},
"100": {
"value": "#F7DEE9",
"type": "color"
},
"200": {
"value": "#EEBED3",
"type": "color"
},
"300": {
"value": "#DE92B3",
"type": "color"
},
"400": {
"value": "#CA6892",
"type": "color"
},
"500": {
"value": "#AE4673",
"type": "color"
},
"600": {
"value": "#863C5C",
"type": "color"
},
"700": {
"value": "#5F3044",
"type": "color"
},
"800": {
"value": "#3F222F",
"type": "color"
},
"900": {
"value": "#27171E",
"type": "color"
}
}
}
}