Nearest named color: Wine Red
#701E41
#701E41
Nearest named
Wine Red
Family
Pink
Lightness
37.8%
Chroma
0.119
Hue angle
358.4°
Temperature
Warm
Contrast on white
10.76:1 · AAA
Contrast on black
1.73:1 · Fail
Web-safe
#663333
CSS oklch()
38% 0.12 358

#701E41 is a deep, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #701E41

Not just a swatch — here's how #701E41 works with other colors. Named schemes with #701E41 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Wine Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Wine Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Wine Red.

Berry & Cream Lead · 5 colors

Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

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Color Lab

How #701E41 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 72/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 32/100
Low
Firm and assertive — carries weight and contrast.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 29/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 57/100
Moderate
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 68/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 46/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 66/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 24/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 87/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #701E41

For UI
For branding
For interior
For fashion
People also use #701E41 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.8:1. Use
Subtle surface Use #EACBD8 for cards and hover fills. Tint 80
Avoid beside #711E26 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #701E41 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #701E41;
  --color-base-rgb: 112 30 65;
  --color-base-oklch: oklch(37.8% 0.119 358.4);
  --color-50: #FCF2F7;
  --color-100: #F7DEE9;
  --color-200: #EEBFD3;
  --color-300: #DD92B3;
  --color-400: #C96993;
  --color-500: #AD4774;
  --color-600: #853D5C;
  --color-700: #5F3044;
  --color-800: #3E232F;
  --color-900: #26171E;
  --color-on-base: #FFFFFF;
}