Nearest named color: Wine Red
#701F3D
#701F3D
Nearest named
Wine Red
Family
Pink
Lightness
37.8%
Chroma
0.116
Hue angle
1.9°
Temperature
Warm
Contrast on white
10.76:1 · AAA
Contrast on black
1.73:1 · Fail
Web-safe
#663333
CSS oklch()
38% 0.12 2

#701F3D is a deep, warm red. On the Color Lab it reads with a faded, vintage edge, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #701F3D

Not just a swatch — here's how #701F3D works with other colors. Named schemes with #701F3D in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Wine Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Wine Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Wine Red.

Berry & Cream Lead · 5 colors

Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

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Color Lab

How #701F3D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 73/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 32/100
Low
Firm and assertive — carries weight and contrast.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 36/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 59/100
Moderate
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 68/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 45/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 65/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 25/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 87/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #701F3D

For UI
For branding
For interior
For fashion
People also use #701F3D with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.8:1. Use
Subtle surface Use #E9CBD6 for cards and hover fills. Tint 80
Avoid beside #701F21 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #701F3D at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #701F3D;
  --color-base-rgb: 112 31 61;
  --color-base-oklch: oklch(37.8% 0.116 1.9);
  --color-50: #FCF3F6;
  --color-100: #F7DEE7;
  --color-200: #EDBFD0;
  --color-300: #DC93AE;
  --color-400: #C86A8C;
  --color-500: #AD486D;
  --color-600: #843D57;
  --color-700: #5E3041;
  --color-800: #3E232D;
  --color-900: #26171D;
  --color-on-base: #FFFFFF;
}