What color is #702010?

#702010 is a dark, vivid reddish brown. In RGB it is rgb(112, 32, 16), and in HSL hsl(10, 75%, 25%).

Is #702010 accessible as text?

On white, #702010 has a contrast ratio of 11.04:1 (passes WCAG AA for body text); on black it is 1.90:1 (fails). For text placed on #702010, use white for the best readability.

What is the closest Tailwind color to #702010?

The nearest Tailwind CSS token is orange-900 (#7E2A0C).

What colors go well with #702010?

#702010 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #106070. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #702010 below.

Is #702010 good for buttons?

#702010 works well for buttons and highlights, but use white text on #702010 — black text only reaches 1.90:1, below the 4.5:1 needed for normal-size labels.

Is #702010 the same as CSS maroon?

No — #702010 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#702010 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #702010

Not just a swatch — here's how #702010 works with other colors. Named schemes with #702010 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #702010 Secondary #B76324 Accent #777743 Surface #F4ECDD Anchor #3B2A20

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #702010 Anchor #141210 Accent #D09E4D Secondary #322523 Surface #F2EDE3

Falu Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #702010 Secondary #7B4927 Surface #EAD9C0 Accent #42503A Anchor #5A222D

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #702010 Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #3E1100

Falu Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Falu Red.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #702010 Secondary #7B5E57 Support #9B9186 Ink #17140F

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #702010 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 83/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 100/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 62/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 26/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #702010

For UI

For branding

For interior

For fashion

People also use #702010 with

Cranberry Coffee Dark Slate Gray Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.0:1. Use

Subtle surface Use #EDCBC4 for cards and hover fills. Tint 80

Avoid beside #704010 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #702010 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #702010;
  --color-base-rgb: 112 32 16;
  --color-base-oklch: oklch(36.9% 0.116 33.2);
  --color-50: #FEF3F1;
  --color-100: #FBE0DA;
  --color-200: #F5C2B8;
  --color-300: #E89787;
  --color-400: #D7705B;
  --color-500: #BC4E38;
  --color-600: #904232;
  --color-700: #663329;
  --color-800: #42241E;
  --color-900: #291814;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  falu-red: {
    50: '#FEF3F1',
    100: '#FBE0DA',
    200: '#F5C2B8',
    300: '#E89787',
    400: '#D7705B',
    500: '#BC4E38',
    600: '#904232',
    700: '#663329',
    800: '#42241E',
    900: '#291814',
  },
}

$base: #702010;
$base-ink: #FFFFFF;
$base-50: #FEF3F1;
$base-100: #FBE0DA;
$base-200: #F5C2B8;
$base-300: #E89787;
$base-400: #D7705B;
$base-500: #BC4E38;
$base-600: #904232;
$base-700: #663329;
$base-800: #42241E;
$base-900: #291814;
$base-hover: #591A0D;
$base-subtle: #E6B0A5;

{
    "color": {
        "base": {
            "value": "#702010",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF3F1",
                "type": "color"
            },
            "100": {
                "value": "#FBE0DA",
                "type": "color"
            },
            "200": {
                "value": "#F5C2B8",
                "type": "color"
            },
            "300": {
                "value": "#E89787",
                "type": "color"
            },
            "400": {
                "value": "#D7705B",
                "type": "color"
            },
            "500": {
                "value": "#BC4E38",
                "type": "color"
            },
            "600": {
                "value": "#904232",
                "type": "color"
            },
            "700": {
                "value": "#663329",
                "type": "color"
            },
            "800": {
                "value": "#42241E",
                "type": "color"
            },
            "900": {
                "value": "#291814",
                "type": "color"
            }
        }
    }
}

Palettes built on #702010

Color Lab

Pairs with #702010

UI roles & guardrails

In real applications

Scales

Every model

Export